The Milan Design Week puts the children’s point of view back to the center

“Will the mother be tired today? I know yes. When she came to pick me up she didn’t have her beautiful smile. I stop for a moment to think of this thing ». Now that we play the smile will come. I sit on the carpet and call her. Mom tells me to wait. I wait. Here, I waited. I call it again. This time it arrives but it has an angry face: “I told you to wait! Listen to me when I talk to you?”. He turns and returns to the kitchen. I feel what he says: “You are just like your father!”. Am I just like my dad? I do not know. At that moment the door opens. It’s the dad! Well, he can play with dinosaurs. Or maybe hide and seek? But the father doesn’t look at me, he goes straight to the kitchen. He is telling the mother that he could not come and pick me up at kindergarten. That certain things he must know in advance. Because he works. Father also has an angry voice. I approach the kitchen door. Maybe if they see me, then I’m not angry. Maybe if they come to play with me then they are happy».

This is a small part of the history of Orlando, deals from the mini-podcast The world in the eyes of a child Made by Stokke Italia in collaboration with Welcomed on the occasion of Milan Design Week. It can be listened to in full together with the other two stories written for the occasion by Giorgia Cozza, near the installation designed by the Scandinavian brand for the week of design, which sees a maxi version of the Tripp Trapp Seggio in the heart of the Brera District in the heart of the Brera District in front of a giant table and another traditional chair. The idea is to invite adults to sit in the famous chair designed by Peter Opsvik in 1972, frame the QR Code with the link to the podcast and live the experience of really getting from the point of view of children. Not only at the table, but in family life, in the approach to other friends, in the “animistic” way of the little ones to live nature.

The effect is really powerful. A bit like in Marina Abramovich’s performance The artist is present We find ourselves sitting in front of an imaginary parent with the concrete feeling of looking at reality from the perspective of our children, listening to their magical thoughts, their considerationsbut also their fears in front of our behaviors. “Stokke’s mission has always been to support contemporary parenting,” explains Angelo Oliva, Country Manager of Stokke Italia. “The sense of the installation proposed during this week is to offer adults a limited perspective that guides them in the exercise of looking at the world with the eyes of childhood Through the audio-stories that can be used during the experience: we believe that awareness of the present, its challenges and the Zeitgeist is a very important tool to understand the new generations and guide them towards the future in a path of harmonious growth and in line with ours and their time “.

The Milan design week this year does not only give the opportunity to put themselves from the perspective of children, but to concretely transform their point of view into more inclusive urban planning projects. The team of Opandot, hub of co-planning and social innovation, in collaboration with the Massa Marmocchi Association has organized “free wheel!”, A project to put the needs of children at the center of the city bicycle, also rethinking the viability of the cycle paths from their point of view. On April 12 in via Tertulliano 68/70 with the bike-to-scool workshop, boys and girls will be able to design road signs inspired by their experiences and then see it transformed into concrete visual tools To sensitize the city community on the theme of sustainable mobility for the little ones.

“Since I became a mother a year and a half ago, I understand much more the importance of rethinking city spaces, houses, but also languages ​​and services” child -friendly “” “comments Alessia Cappello, councilor for economic and work development of the work of the Municipality of Milan with delegation to design. “And the fact that the design week this year proposes experiences capable of putting the perceptions of the little ones back to the center is the signal of a renewed sensitivity for the instances of childhood and for the theme of conscious parenting. In Milan we are working precisely in this direction, with support and training projects to the neogens on the psychological, emotional, working and organizational level ».