At the moment, a very unpleasant situation has developed in the automotive market – the coronavirus pandemic and the shortage of semiconductors have led to a noticeable excess of demand over supply. And car dealers, which is quite expected in the current realities, decided to take advantage of the unprecedented demand by selling new vehicles with mandatory additional options at an incredibly high price. For example, there is news on the network that some Lada models are sold by dealers at twice the price recommended by the factory, and on some foreign-made SUVs the mark-up reaches several million rubles.
But, fortunately, it was decided to stop the manipulation of extreme demand at the state level – the TASS news publication, citing the Ministry of Industry and Trade of Russia, reports that the government plans to limit the maximum markup that car dealers can set to only 10% of the recommended cost. And, best of all, this law will remain in effect even during the peak demand for new cars. And the source of the publication is sure that the new marginal rate will allow car dealers to receive quite acceptable profits.
“It is believed that sellers have a margin rate of 7-10%. This allows the business to have an acceptable margin, ”said a specialist from the Ministry of Industry and Trade.
Probably, these changes are directly related to complaints received by the Federal Antimonopoly Service that dealerships refuse to sell cars without additional equipment during a period of obvious shortages. Instead, dealers offer the same car, but with paid options like alarms, security elements or extended warranty programs, without which they simply won’t be allowed to buy a car.
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