The mission to sell smartphones for 283.5 million dollars in 5 minutes or how Xiaomi 12 and Xiaomi 12 Pro became a super hit in China

Xiaomi today published its financial report for the last quarter of 2022 and for the full year. It revealed very interesting things that had not previously been disclosed. For example, the company talked about the sales of its flagships Xiaomi 12 and Xiaomi 12 Pro.

The mission to sell smartphones for 283.5 million dollars in 5 minutes or how Xiaomi 12 and Xiaomi 12 Pro became a super hit in China

Xiaomi usually boasts about the high sales of its new products immediately after they enter the stores, but nothing similar was announced regarding Xiaomi 12 and Xiaomi 12 Pro. Why – is unknown, but the data on sales of new products is in the final financial report of the company, and they look very convincing. As it turned out, in just five minutes, Xiaomi sold its new flagships for 1.8 billion yuan, or about $283.5 million. It turns out that in the first few minutes of sales, more than 300,000 smartphones of the Xiaomi 12 series were sold (the most expensive Xiaomi 12 costs $690 in China, and the most expensive Xiaomi 12 Pro costs $850). This is not just a success, but a very big success. Probably, by the current moment, sales of smartphones of the Xiaomi 12 series have already crept up to the mark of one million units.

But whether Xiaomi 12 series smartphones will be as popular in Europe as they are in China is a moot point. It’s all about the price: in the Old World, the flagships of the Chinese company are much more expensive. For example, the base Xiaomi 12 Pro in Europe costs 1000 euros, which is the level of the Samsung Galaxy S22 Ultra. So in Europe, such a warm welcome to Xiaomi’s new products, most likely, does not shine.

Source: ixbt

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