Last October, Apple released the iPhone 12 series of mobile phones, which included the iPhone 12 mini, iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max.
The iPhone 12 mini features a 5.4-inch OLED display and is the company’s most inexpensive new smartphone. The low price didn’t help, though, and the iPhone 12 mini is currently the worst-selling model, accounting for about 6% of sales.
Renowned investment firm JPMorgan Chase recently released its latest forecast, in which analyst William Young cut its iPhone 12 and iPhone 12 mini production forecasts by 9 and 11 million, respectively. At the same time, he also confirmed that market demand for the iPhone 12 mini is weak and global sales are too low. The analysts, citing their supply chain sources, added that Apple will cease production of this phone in the second quarter of 2021.
Thus, the iPhone 12 mini may become the most short-lived flagship model in iPhone history. At the same time, it is expected that the new line of smartphones will once again have a small model that Apple can optimize and make more attractive.
The analyst also raised the iPhone 12 Pro Max sales forecast by 11 million units.