The most popular electronics brands in Russia at the end of 2021 are Apple, Samsung, LG, Redmi and HP

Analysts from M.Video-Eldorado summed up the results of the electronics market in 2021 in Russia and highlighted the key consumer trends in the Russian market.

The ten most popular brands among Russians were Apple, Samsung, LG, Redmi, HP, Bosch, Mi (Xiaomi), Asus, Haier and Lenovo. Analysts identify “homecentricity”, comfort and personalization as the main consumer trends in the Russian market of technology and electronics in 2021.

The most active growth compared to last year was shown by smartphones, household goods, entertainment and “remote” lifestyles, which is associated with the pandemic, as well as innovative categories, for example, “smart home”, which are growing faster than the market average.

In most product categories, the Russians showed the maximum demand in price segments above the average – consumers prefer to invest in more expensive and productive equipment. About 55% of the turnover of the electronics market comes from traditional sales and about 45% from online, this ratio has remained almost at the level of last year.

At the end of 2021, smartphone sales increased by more than 25% in monetary terms and reached about 720 billion rubles. The highest dynamics was shown by smartphones from 50,000 rubles – sales grew year-on-year by about 70% in units. At the same time, for the first time in 10 years, positive dynamics in quantitative terms was demonstrated by push-button telephones (an increase of 4%, to 6.8 million units) due to the interest of migrants, the elderly and children, popularity as a replacement for a landline phone and users worried about the safety of data. …