Representatives of the VKontakte social network today, December 21, reported on the platform’s successes for the outgoing year 2021 – the social network has released more than 230 major product updates, which are used by more than 97 million active users. For example, the platform developers have released the much-anticipated update of the VKontakte application for the iPad, which users have been asking for for many years, and all the limits and restrictions for the VK Calls videoconferencing service have been removed – now users can have unlimited duration and the number of participants communicate completely free.
The company also officially presented its own video platform “VK Video”, which combines video resources of social networks “VKontakte” and “Odnoklassniki”, and has already become number one in Russia in terms of the number of active users at the start. According to the statistics of the social network, during the year, users viewed more than 2 billion unique videos on VK Video, the active monthly audience of the video service is 75 million people, and the volume of daily views exceeded 2 billion. In addition, the music section was completely restarted, which is now called “VK Music”.
VK Mini Apps also demonstrated impressive performance – the monthly audience of built-in applications exceeds 36 million people, which is 66% more than last year. The VK Pay payment system was also pleased with the growth – the service released its own free virtual card, introduced a loyalty program with cashback and offline installments, and the number of partner stores increased exactly three times. Thanks to this, more than 700 million purchases were made through the payment system in just a year, and the average check was doubled.
The social network also introduced a new format of reactions to posts in feeds, implemented an impressive set of backgrounds and even the function of disappearing messages in the messenger, added thematic selections in the “Clips” section, a separate studio for musicians and completely reorganized the platform that allows authors to monetize their creativity and content. …
You can study all the achievements of VKontakte on the official page with the results of the outgoing year.
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