The new Dove campaign boycotts unrealistic aesthetic models created by Artificial Intelligence

In defense of authentic beautyreal, happily imperfect. Wherea mega beauty brand that has always promoted courageous campaigns starring real women, boycott images of beauty generated by Artificial Intelligence (a reality that is increasingly present in our lives, whether we like it or not).

The images generated by Artificial Intelligence promote a dangerous fake beauty

From the new survey conducted by Dove on 2001 people aged between 18 and 64 (897 women and 934 men) and 764 interviewees aged between 10 and 17 (496 girls and 250 boys) it emerged that 1 in 3 women feel the pressure of female images published online, even when they know that they are the result of Artificial Intelligence systems. Furthermore, almost 9 out of 10 women and girls (85% of the female sample) reported having been exposed to “harmful beauty content online”. As reported by the sector magazine Cosmetics Design EuropeWhere he stated: ​«one of the greatest threats to the representation of true beauty is given by Artificial Intelligence”. In the video signed Dove dedicated to this last topic (you can find it on YouTube) it is communicated that by 2025, 90% of online content will be generated by Artificial Intelligence.

So the provocative question: what kind of beauty would we like Artificial Intelligence to learn? It's a promise: Dove will never use AI to create and distort images of women. #keepbeautyreal.