The new EU label arrives for smartphones: detailed information on the battery, reparactability and energy efficiency

There New EU label For smartphones and tablets it represents an important revolution for consumers who want to choose electronic devices more consciously. Starting from 20 June 2025all new products sold in the European Union will be obliged to display a label that provides detailed information on fundamental parameters such as battery life, reparactability and energy efficiency.

We are not talking about a simple adhesive with service information, but of a real “Digital passport” which tells the complete story of the device we are about to buy. The system is inspired by the already known energy labels of appliances, but goes beyond with the aim of increasing the maximum transparency in the market by providing useful parameters to evaluate and simple to compare.

How to read the label the new EU label

1. Code QR:
Allows access to the product information provided by the company.

2. Brand:
Identifies the manufacturer of the device.

3. Identification of the supplier model:
Indicates the exact model of the product you want to buy.

4. Energy efficiency scale:
Indicates the different energy efficiency values ​​ranging from A (Best) to G (worst).

5. Energy efficiency class:
Following the tests performed, the new EU label reports the value obtained with a letter.

6. Battery life per cycle:
This value is expressed in hours and minutes, based on the tests conducted on the device. It indicates the duration of the device in typical conditions of use, such as calls, web navigation, and viewing videos, before the battery runs out.

7. Reliability class in case of repeated free fall:
Indicates the reliability of the device in case of accidental fall without reporting defects. A refers to a degree of maximum robustness, and which indicates a degree of minimal robustness.

8:
The new EU label specifies what is repairable and therefore potentially long -lived the device always with the logic that is the maximum value, and the minimum.

9. Battery life in cycles:
Indicates the number of charge and download cycles guaranteed before the battery capacity drops below the 80%threshold.

10. Degree of protection from external agents:
It is a certification indicated by specific laboratory tests that consists of two values ​​I and P. The first indicates the degree of protection against dust (with 6 as a maximum protection level) and the second indicates the degree of protection against liquids (with 9 as a maximum protection level). So IP69 is a product with the maximum resistance index.

11. Regulation number:
It is the reference to the European regulation that defined the characteristics of the label, in this case 2023/1669.

The advantages for consumers

For consumers, the benefits are manifold. The new EU label allows access to clear and transparent information It allows you to make more informed choices, favoring products that last longer, are easier to repair and less subject to damage. This not only reduces long -term costs, but also contributes to decrease the amount of electronic wastean growing environmental problem.

In addition, the greatest transparency will push manufacturers to improve the quality and sustainability of their products, favoring A more responsible and innovative market. In fact, it is plausible to hypothesize that this evolution can induce a change in the production strategies of companies in the sector also for the entry into force of more stringent requirements, for example those who will oblige producers to guarantee Software updates for at least 5 years and to make essential spare parts available for a minimum period of 7 years.

The new EU label It is only the beginning of a wider path. Looking to the future, you can imagine different evolutions of this system. The first will probably be the integration with digital technologies: by framing a QR code on the label, we could access even more detailed information, explanatory videos and real -time comparisons with other products.

It is not difficult to imagine too an expansion of the system to other categories of devices electronic, from notebooks to wearable devices, to smart appliances. Another evolution could be the introduction of tax incentives that reward products with the best environmental performance.

What remains central, even in the intentions of the legislator, is to stimulate an increasingly conscious choice by consumers and trigger a positive flywheel in the industry aiming for increasingly sustainable and long -lived products even if this process could lead to the disappearance of the very low cost devices that would struggle to compete among the most virtuous products.