The new jars of Nutella that celebrate the wonders of Italy

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Naples with Vesuvius, and then Portovenere, Arbatax, the Marmore Falls, Polignano a Mare, Procida, Colle del Nivolet and many others: these are some of the 42 wonders of our country that we will see printed on the jars of the new limited edition of Nutella “I love you Italy”, and that we consumers have chosen.

The images of the jars of this new edition (you can see them all in the gallery above) were in fact selected during an online competition in which users first nominated 1600 places of the heart, and then voted – with over 2 million votes – among the 84 in the final selected by Nutella in collaboration with Enit (National Tourism Agency) to remind us how lucky we are to live surrounded by beauty.

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The result is a story of Italy that contains its most representative landscapes but also the less known ones: sea, mountains, villages and cities of art with which we all have a particular bond, and which we will soon be able to see every day for breakfast as a snack.

The jars will arrive in stores from October, and at the same time on Instagram and Facebook will come a filter which will allow anyone to make their places of the heart the protagonists of the iconic jar: just take a photo of a landscape to customize the image. In addition, on the 725g or 900g jars of Nutella, of the limited edition “Ti Amo Italia 2021”, there will be a QR code to access the Nutella.it website try a digital experience among the beauties of Italy. To see the images, browse the gallery above

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