The new Sol de Janeiro body cream is the beauty product of the summer

The virality of the products of Sol de Janeirothe indie brand launched by Sephora and in a few years a worldwide successful world success from Gen Z, could be a case studio. To drive crazy is a winning mix formed by a playful packaging, a fragrance that immediately refers to the beaches and Brazilian samba – see the iconic cheirosa fragrance 62 – names that speak social language – such as the iconic Bum Bum cream – and pleasant textures to be applied. Not only skincare, therefore, but trendy rituals and beauty posters infusive of an engaging charge.

Badalada, the word that sounds like an invitation to be authentic

For the summer 2025, the brand still hits with Body Badaladaa body cream that already has in its name all its charge of desibilities. Badalada means “The Hottest Thing”, that ‘magnetic energy That you have when you take care of yourself and shine effortlessly. It is a real mood, a hymn to the collective force that is generated from the communities, an invitation to shine more, a manifesto of authenticity and self -confidence. Living at the pace Badalada means freeing yourself from the canons, embracing one’s essence and moving with positivity bringing this attitude from the inside outside. But Badalada now also a must-have for body care.

The novelty of summer which is not only a body cream but a real way of being

Bady Badalada Vitamin-Infused Lotion by Sol de Janeiro, The protagonist of the Cover Beauty of the new number of Vanity Fair on newsstandsis the new Summer Hit that is at the Beauty as Mediterranea di Giuni Russo, the remix launched by our magazine with Warner Music Italy, is to the rankings of the most listened songs of this magical Italian summer.

Compared to the iconic Bum Bum Body Cream, Badalada has a lighter texture that absorbs easily, ideal for the summer months. Intensely hydrates the skin thanks to its formula enriched with Brazilian sugar cane that promotes the surface hydration of the skin, a mix of hyaluronic acids to different molecular weights to retain hydration in depth, the fig of India full of antioxidants and vitamin K to protect the skin from external agents, and brazil oil of the natural source of vitamin e and omega 3 6, to nourish and give softness.

Badalada and a perfume that transports directly to a Rio beach

All leaving an irresistible perfume on the body, that of the fragrance Cheirosa 62, term, cheirosa (scie-ró-sa), which means being deliciously perfumed, from sunrise to sunset with intoxicated notes of pistachio and caramel to salty butter that transport directly to a beach in Rio de Janeiro. In short, apply Bady Badalada Vitamin-Infused Lotion It gives a sensual allure from head to toe that proves to be in a smile, a walk, a dance, a moment of sisterhood. And then, the invitation for this August to the gates is precisely to feel Badalada.