The panettone from Vogue Italia and Pasticceria San Carlo is back

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After last year’s success in Italy, Condé Nast together with San Carlo pastry shop, Milanese patisserie and symbol of Italian craftsmanship, have once again collaborated to launch the second edition of Panettone by Vogue Italia for Christmas. This year the product will be distributed internationally in some of the most prestigious luxury shopping destinations.

A perfect synergy between tradition and innovation, fashion and cuisine; the product offers a journey into taste that inspires, involves and unites. The packaging was designed by the creative team of Vogue Italia, while the ten-year experience of Pasticceria San Carlo guarantees the highest product quality and a luxury appeal. This ambitious project is part of a much broader international licensing plan that Condé Nast Italia will support with a multi-channel media campaign that will involve all the brands in its portfolio.

The product will be available in four different flavors: classic, pear and chocolate, marron glacé and apricot, each of which will be available in two formats, 500 g or 1 kg. «For us at Pasticceria San Carlo, it is an honor to have been chosen by Condé Nast to support them in this project. We have tried to express in the best way the refinement and attention to detail that have always distinguished our brand. For the occasion, our pastry chefs proposed recipes that have become iconic in the almost centennial history of San Carlo, aware that panettone represents Christmas “made in Italy” in the world “he comments Simone Giancola, partner of Pasticceria San Carlo.

«Born in Italy, the Vogue Luxury-Food line is developed in partnership with San Carlo in the department stores of the most prestigious world destinations. A new initiative in line with Condé Nast’s global strategy »he comments Alessandro Belloni, Consumer Marketing Director of Condé Nast Italia.

Vogue Italia panettone can be purchased in Milan at: the Pasticceria San Carlo in Via Bandello 1, the Condé Nast Frame store in Piazzale Cadorna 5 and in the LaRinascente stores in Milan, Rome, Turin, Florence, Catania, Cagliari, Monza. It can also be purchased online at and at

In the rest of the world, the Vogue Italia panettone will be available exclusively at De Bijenkorf in the Netherlands, Symbol in Ukraine, Liberty in the United Kingdom, Neiman Marcus in the United States, as well as in Vogue Cafés in Shanghai, Bangkok and Porto.


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