The Pantone color of 2024 is Peach Fuzz

This was the year of Long live Magenta, an unconventional nuance that descends from the red family with a hint of blue and presents a balance between warm and cold. But for the new year we change regime, or rather tone, embracing a more peaceful one: «A velvety and gentle peach whose omniscient spirit enriches the mind, body and heart». Here, then, Peach FuzzThe Pantone color 2024 with the code 13-1023.

«A shade that resonates with compassion, offers a tactile embrace and effortlessly unites the young with the eternal», this is how the new color of the year presents Leatrice EisemanExecutive Director of the Pantone Color Institute.

Once again the choice is not random but well thought out and in relation to our current needs which, in this case, translate into a search for peace, tranquility combined with a strong desire for union with others. Subtly sensual, Peach Fuzz it is a tactile shade that you want to reach, touch, and offers a fresh approach capable of transmitting kindness.

For 25 years now, the global team of experts at the Pantone Color Institute has chosen the shade of the year (the first was the Cerulean Blue with the code 15-4020) after a careful analysis by an interdisciplinary team, which includes experts in hi-tech, fashion, art, cinema, travel and more. Each source has its specific weight based on current events, for example technology – relevant in areas such as gaming or social media – has taken on an increasingly important role in defining the Pantone Color of the Year.

And here is the most important challenge for Peach Fuzz: representing human warmth and serenity in the midst of our busy lives. A breath of positivity to look to the new year with hope and a pinch of empathy.