The real timeless investments are the luxury watches. But why do you like to collect them?

The thrill of exclusivity and the extraordinary nature of the highest and complex mechanisms are only two of the many factors that make The collecting of luxury watches a phenomenon from dizzying figures. And not only. On the red carpet as in the stands of the most exclusive sporting events we even speak of Watch Spotting: the hunt for rarer specimens. Status symbol in most cases, the watches feed and validate from the outside the sense of realization of the wearer, and need – most of the time – not a wardrobe but of a safe (if not even the caveau of a bank). But what does it really push to invest in similar goods?

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For Ryan Gosling it is all a matter of visual representation of one’s success. In the new book Watch Spotting: The Collectors (Acca Art Books), the actor says: “The wrist watch represents that you are a committed person and that you have important things to do and cool places to go.” A status, therefore, that makes the wrist watch a clear indicator of wealth and success.

And speaking of wealth, it is worth reporting what is considered to be The most expensive in the world, belonging to the millionaire Floyd Mayweather as well as the owner of the Clock Jacob & Co. Billionaire. Valued 18 million dollars At the time of purchase, it is completely studded by emerald cut diamonds positioned on a 18 white gold case. A piece to show off in moderation or keep safe.

Floyd Mayweather’s diamond clock.

Prince Williams

Clear is the second reason why celebrities are used to investing in luxury watches: are wearable goods whose value can increase over timeas the market trend is also demonstrated.

A stable sector therefore, in which David and Victoria Beckham have nourished interest since the dawn of their career: “Every time we earned money, I personally thought:” I want to buy a nice clock “”. And in watches – beautiful – David Beckham He has invested all right. Its Rolex Daytona Rainbow is listed over one million dollarsfollowed by his Patek Philippe Grand Complications Celestial 6102p of 375 thousand dollars. High jewelery maison, the latter two, who often appear with Cartier often on the wrist of the Backham complete: from Victoria to Romeo, passing through Cruz and his wife Nicola Peltz, there is no beckham wrist who does not already show an attitude of collecting.

David Beckham’s Tudor watch.

Michael Owens/Getty Images

No less fundamental is the ability to appreciate the Savoir-Faire that characterizes the mechanism of the exemplary pieces. For Jay-Z, for example, the wrist watch has a aspirational charm: “Watches with the most elaborate mechanism are much more interesting than gold or diamond giant chains,” he says. We hope Beyoncé kept her in mind when, on the occasion of her husband rapper’s 43rd birthday, she gave him a Big Bang Hublot with diamonds, with an estimated value of 5 million dollars (accomplices the 1282 diamonds who prompt him). Speaking of the mechanisms, there are those among the major collectors then make it a matter of speed and precision, such as Lewis Hamilton: “I couldn’t do without in my life – said the Formula 1 driver, – I chase the millisecond every time they are on the track”.

The IWC Big Pilot’s Watch AMG G 63 watch by Lewis Hamilton.

Peter Fox – Formula 1/Getty Images

Last, but not least, the expression of personal style. Think of Lady dwho on the occasion of his twentieth birthday had as a gift from the then Prince Carlo a very rare Patek Philippe Calatrava in yellow gold with integrated bracelet. Diana wore it on many occasions, sometimes precisely together with one of Carlo’s personal watches. A gesture of love and devotion that, from that moment on, gave way to the fashion of the double clock. A trend almost to be dusted off: the collections (both) who can.