AMD CEO Lisa Su (Lisa Su) at the JPMorgan conference admitted that the lack of production capacity of its partners, together with increased demand, led to the fact that some of the products for the company faded into the background.
There are some solutions that we ignore. I would say, in particular, that if you look at some segments of the PC market, that is, the lower segment of the PC market, you will see that we have prioritized some of the higher-end commercial products, gaming solutions and the like.
Simply put, now AMD is not paying special attention to the problem of budget processor shortages. It is very difficult to buy inexpensive Ryzen 3000 CPUs and APUs right now, but there are none at all in the Ryzen 5000 line, and it is not yet clear if there will be.
Of course, this business strategy for AMD is driven by its market position. Its mid-budget and top-end processors look very good against the background of competitors, and the demand for consoles far exceeds supply. Accordingly, it is more profitable for AMD to release more expensive products and earn more money on them.
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