With the central message “Your old appliance goes out of the trash”, COSMOTE and GERMANOS stores urge consumers to recycle small portable technology devices that they do not use, contributing to the protection of the environment. Through this action, COSMOTE and GERMANOS support the urban non-profit company “Enalia” and the Mediterranean Cleanup program, for the cleaning of seas and coasts in 4 Greek islands for 2022.
Also, through this action, which is expected to continue in the coming years in other islands, the information and awareness of students on issues of plastic pollution is supported. The goal for the three years 2022-2024 is to collect more than 400,000 devices, while for 2022 alone it is expected to collect more than 100,000 devices.
“At OTE Group, sustainable development is at the heart of our strategy. COSMOTE and GERMANOS stores actively contribute to this strategy with important actions, such as that of recycling. With the participation of consumers, the Recycling Program has been implemented for 10 years. OTE Group have recycled more than 130 tons of mobile devices with their accessories in our stores, and we continue. “We all invite them to recycle their old device and together create a more sustainable world, better for all”, said Mr. Costas Vouzas, Director of BU Retail OTE Group.
In the recycling bins, located in more than 370 COSMOTE and GERMANOS stores throughout Greece, everyone can bring old smartphones, mobile phones, landlines (wired and wireless), Tablets, as well as accessories such as chargers, Powerbanks and wearas for recycling. .
The largest retail technology network in the country contributes to the protection of the environment and the response to the climate crisis, having adopted an environmentally responsible mode of operation. To increase their positive environmental footprint, the COSMOTE and GERMANOS stores are designed with eco friendly materials, have reduced the use of paper and intensify their action for recycling devices, following the principles of the circular economy which is a priority in the sustainable development actions of the Group. OTE for the environment. It is worth noting that in 2021 alone, about 119,000 mobile devices were recycled.
COSMOTE and GERMANOS support the action “Mediterranean Cleanup” of “Enaleia”
The urban non-profit company “Enalia” has a vision to create a sustainable marine ecosystem. COSMOTE and GERMANOS support the Mediterranean Cleanup action, which aims to clean the Mediterranean of marine plastics. Gathering more than 100,000 devices in the COSMOTE and GERMANOS stores, the goal for 2022 will have been achieved, “cleaning” seas and beaches from waste on 4 Greek islands: Corfu, Cephalonia, Skiathos, Ag. Nikolaos of Crete.
This action contributes to the practical promotion of the principles of the circular economy, both through the cleaning and the management of marine litter. Specifically, from the material that will be collected, 100% will be subjected to responsible management and recycling by certified associates of “Enaleia”, while a significant percentage will be converted into new recycled products. The action is planned to be extended in the coming years to other islands, with new public awareness actions.
Participation in the European strategy of the Deutsche Telekom Group for the protection of the environment
Through the Device Recycling Program, the OTE Group’s stores participate in the Deutsche Telekom Group’s European strategy in matters of environment, society and governance (ESG – Environmental, Social, Governance). For the first time, Deutsche Telekom’s 10 European countries are joining forces in a joint initiative for a “sustainable tomorrow”, with the goal of bringing together 1 million devices by 2024.
The recycling program of the COSMOTE and GERMANOS stores is part of a series of environmental actions of the OTE Group, in the context of sustainable development, addressed to the general public. Actions aimed at reducing the environmental footprint from the operation of stores.
Source: Capital
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