The Row, there are those who say it is a sect (certainly there are that his flip flops are very expensive)

The row: The admirers speak reverence of it while the critics raise their eyebrows as soon as they hear it name. The fashion house founded in 2006 by Ashley And Mary-Kate Olsen He did the discretion his DNA to the point that the brand It is considered a brand for only connoisseurs: without logo, it is recognizable only by those who are able to distinguish their stylistic peculiarities. An unleashed eye would say that the garments are anonymous But for real fans the charm of brand It lies precisely in its simplicity and, above all, in details refined, like the materials of the highest level.

Obviously, the fact that the maisonsynonymous with a quiet luxury that more than whispered it seems perhaps completely silent, it was created by two Celebrities world -renowned that they do not like to appear, do not give interviews and do not have a presence social It contributes to increasing its charisma.

To stay updated on the royalty, the celebrities, the shows and all the news from the world Vanity Fairsubscribe to ours Newsletter.

The most controversial slippers ever

Part of the collection Spring-summer 2025the Dune I am flip flops in rubber and gros grain black and red or beige who have earned articles on prestigious newspapers for an intuitive reason looking at their price. Which amounts to 780 euros for the simplest version, while the flatformequipped with a centimeter of extra sole, they cost well 850 euros.

Rubber flip flops: to be worn also in the city, or to be relegated to the beach wardrobe? Here’s how we think it: the reasons for the pros and cons

Views on the catwalk, turned in chic (and expensive) accessories by the Olsen twins, even spotted at the foot of the Prada man and Jonathan Bailey to a photocallflip-flops are increasingly trendy. Yet, comfortable and fresh to the sea, they are not exactly the city footwear … we have gone through the pros and cons of the trend of summer

The slippers Dune of The Row.

According to the New York Timesbuying flip flops could be a entry pointa way to access the universe of The Row By paying less than a thousand euros, an exception considering the average prices of the brand, which exceed a lot that limit, except for theUnderwear. At the same time, however, he argues the magazineit is a luxury that remains accessible only to that lucky 1% that can afford it. Don’t be misleading: the flip flops, spotted at the foot of Hailey Bieber And Jonathan Bailey who put them to the first London of Jurassic World Rebirth unleashing the comments on webare anyway anyway Sold out And unobtainable.

The feet are the last obsession of fashion. To the delight of all fetishists of the genre

After the belly and the décolleté, now it’s time to discover the toes. Enhancing them with sparkling jewels and eccentric or transparent shoes, effect nude look. Is it the fall of a taboo?

On the Guardian, From chodhaauthor and pathway leader of the course in Fashion Communication to Central Saint Martincommenting on the coated conversation born on the topic explains that “taking something ordinary to change his context is a typical process of the visual arts, just think of the core of Marcel Duchamp of 1917 or the 1980 Jeff Koons vacuum cleaner, works that have unleashed an important debate but mainly made a scandal. If theart It remains by its elitist nature, because not everyone can afford it, everyone instead wear clothes is why consumers feel pulled into question when an object of their daily lives is sold at such a high price ». Not by chance Laura Reillyauthor of the very popular substack Magasin defines them Rage Bait Shoes referring to a term that is used online in relation to those topic who have the ability to generate discussions very heated.

A mystery revealed by web

The debate born thanks to simple flip flop It is linked to the fact that the appeal of the brand It is difficult to explain to those who are immune to it. And that’s why, perhaps, that on Tiktokinexhaustible source of more or less imaginative ideas and interesting, there are those who claim that the maison has some characteristics in common with a real sect.

The Fashion Commentor Lyas Medini in a recent video. “I am convinced that The Row be a sect: those who buy 750 euros flip flops do not do so for the love of fashion and style but, rather, to obtain a certain status, considered important by theirs leaderwhich in this case are the Olsen twins. Since they are not on socialdo not give interviews and it is not allowed to take pictures of theirs show, The only way to approach them is to acquire their creations. Those who observe from outside are unable to understand if you are part of this cult, unless you are an adept in turn. Because the codes of the brand They are so simple and minimalists that only those who are part of his magical circle can identify them and recognize them in turn », argues the Creator.

Obviously, it is made of irony because Ashley and Mary-Kate They are certainly not guru of a sect and as much as the idea is fun and suggestive is actually an excellent starting point to ask us questions about what you really attract us a fashion house. What pushes us to desire the garments, acquiring them with dizzying figures, perhaps the feeling of belonging To an exclusive club? Waiting for the Olsen finally grant an interview in which each existential question will escape on The Row Each theory remains valid. In the meantime, for those who wish, you just have to evaluate a pay in 3 installments.