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The Russians did not like the iPhone: demand fell 2.5 times in a year

The interest of Russians in the new iPhone has noticeably faded over the year. According to Izvestia, the demand for the flagship iPhone 14 series introduced this fall has fallen by 2.5 times compared to the iPhone 13 last year. And while in other regions, in particular, in the US, Europe and the Middle East, buyers are warned about a possible shortage of new iPhones, in Russia supply exceeds demand.

According to representatives of the press service of Marvel Distribution, one of the largest Russian wholesale IT distributors, from the beginning of September to mid-November, only 400 thousand iPhones were sold in Russia, which is 60% less compared to the same period in 2021, when Apple smartphones sold about 1 million copies in the Russian market. In general, since the beginning of 2022, iPhone sales in Russia, according to Marvel Distribution, have decreased by 35.2% compared to last year to 2.96 million units. Tele2 announced a 17% decline in iPhone sales in Russia year on year.

Experts interviewed by journalists named several main reasons for the fall in demand for the iPhone in Russia. One of them is disabling the work of the Apple Pay contactless payment system in the country. In addition, Russian users of Apple technology this year had difficulty replenishing their Apple ID account. Another reason is the rise in prices for new flagships, which, compared to their predecessors, have added about $100 in price in the US, and even more in Russia. So, if last year the basic model of the iPhone 13 cost about 80 thousand rubles, now the cost of the iPhone 14 starts from 90 thousand rubles and above. Russians are deterred from buying new iPhones by the lack of an official warranty from the manufacturer and minor technical changes compared to the previous generation.

As a result, a paradoxical situation has developed on the market, when in other countries users have to wait weeks for ordered iPhones, but in Russia there is no question of a shortage of new Apple smartphones. According to Marvel Distribution, all iPhone models can be found on store shelves and now new batches of smartphones are on the way.

Source: Trash Box

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