The six beauty words we will remember from 2024

If on the one hand words offer a new look at reality, making new nuances possible, on the other hand neologisms intercept aspects of life that were previously invisible and which instead prove necessary to indicate habits that are being consolidated. This is why the most famous dictionaries always elect the word of the year: Brain Rot for The Oxford Dictionary and «Respect» for Treccani, both terms that encompass fundamental social changes. But speaking of neologisms, social media has accustomed us to calling old habits with new words and, on the contrary, to inventing names to indicate new trends, a symbol of that linguistic change influenced by the creativity of the platforms.

So we asked ourselves which words have influenced and represented the world of beauty in perfumes brat demure vanity headlights

documenting new styles and sayings that have also entered the everyday lexicon from the digital world.

Brat and Demure

«Brat and Demure» are two opposite ways of interpreting beauty, equally present and codified with specific aesthetic canons. In 2024 we have seen make-up, nails, hairstyles and even perfumes Brat (which by the way is Collins Dictionary’s word of the year). It literally means unpleasant, bratty and embodies an aesthetic characterized by a confident, independent and hedonistic attitude. It portrays a proudly impertinent, cheeky personality, almost outside the lines, but who knows what he wants. The brat style is rebellious, “bad girl” in short, who doesn’t care about the judgment of others. The antithesis of Taylor Swift’s style embodied by Charli XCXa true inspiring leader of the trend who titled her album exactly like this: Brat and he wrote it black on it acid green like the background of the cover.

The aesthetics are completely different Demure, which indicates a discreet, reserved, polite and composed way of doing things, like a good girl. Style is closer to quiet luxury and minimalism Demure comes to life through manicures in nude and ballerina pink tones, and glowy make-up constructed with a naturally sophisticated effect. Variation on the theme, the “naturally expensive” skin tone that we saw on the latest catwalks.

Glow Up

A recent photo spread online of Donatella Versace has put the spotlight back on Glow Upa term which translated from English means “to shine, to shine” and indicates a positive transformation of the appearance of a person who, thanks to a new hairstyle or make-up, or thanks to aesthetic treatments, appears different, indeed, the best version of himself. The face of Donatella Versace69 years old, did not go unnoticed at all at the premiere of The Devil Wears Prada: The Musical, where the designer appeared visibly rejuvenated. The web has lashed out over the issue and many believe that Donatella Versace’s new look is the result of a massive dose of surgery and cosmetic medicine. In our opinion, before making easy judgements, the transformative power that a new haircut can have on the face should not be underestimated. Before her, she had been Lindsay Lohan to draw attention to the practice of Glow Up. At the New York premiere of Our Little Secret, the romantic comedy of which she is the protagonist, Lindsay amazed everyone with a luminous and smooth complexion, with a very aesthetic demure. It’s difficult to say what his was The Substancemost likely different aspects come into play in every makeover: from skincare, to touch-ups that combine regenerative techniques with fillers and botulinum toxin, up to a newfound state of well-being. And if a path of holistic improvement that blends beauty and well-being is more than legitimate, the risk is that this search for increased perfection never ends, leading to constant dissatisfaction and non-acceptance of the passing of time.

Mob wife

Mob Wife Make-upliterally “mafioso’s wife makeup”, Mob stands for Mobster which means mafioso, is the new trend that has entered Tik Tok’s radar straight away in 2024. The phenomenon is linked only to beauty and fashion, but has generated controversies and controversies over the choice of the name. Why make something that is linked to a criminal organization desirable and cool? The basic idea is to bring back the glamorous aesthetic with a vintage allure that was very popular with Gen Z who, perhaps, didn’t ask too many questions. Thus, flashy and maximalist make-up accompanies leopard prints, furs, voluminous hair, French manicures and eye-catching jewels in contrast to the clean and simple aesthetic clean girl. The 70s, 80s, 90s and 2000s represent the imagery from which to draw for the new generations who have decreed the success of a style with an unfortunate name without worrying about its cultural meaning and “only” giving in to the charm of pomp easily flaunted.

Glass skin

If in Korea glass skin is almost a way of being, in the West everyone aspires to have skin so luminous and smooth that it looks like glass. An aesthetic that has led to the development of new skincare and make-up products and which has reached a higher level for us with the make-up look created by Pat MacGrath at the Maison Margiela haute couture show for Spring/Summer 2024. For On this occasion, the most famous make-up artist of our time transformed the models’ faces into porcelain-skinned dolls. To obtain that glossy and luminous effect, Pat used a mix of products including different peel off masks, diluted with distilled water and applied via an airbrush in several layers which were dried with a hairdryer to fix them each time. With this inspirational look, fashion did what it does best: be a very powerful artistic expression, but also a catalyst for trends and inspirations for the beauty industry. To fill the gap and make glass skin accessible to everyone, cosmetic companies have in fact activated skincare treatments so hydrating as to leave the skin wet, gloss and lip balm to be applied in strategic points, cream highlighters and blushes with a texture in gel. In short, everything but the powders.

Sephora kids

THE Sephora kids they were the new customers that many brands turned to in 2024, not without generating controversy. It’s about the tweenspre-adolescents between 8 and 13 years old, who have discovered the rich and varied world of cosmetics post-pandemic thanks to effective and affordable indie brands available at Sephora, their beauty amusement park. Among their favorites are Drunk Elephantknown as the Tweens Obsession, The Odinary and Byoma, but also Sol De Janeiro, a true phenomenon of the year. For this generation of beauty addicts, applying creams and serums, applying makeup and making videos to upload to social media is just another game to play. This boom in beauty among younger people has, however, caused quite a bit of alarm because i Sephora kids they already use multistep skincare, inspired by Kbeauty which created the myth of the glass skin, including AHA, BHA, vitamin A (retinoids) and vitamin Cthey also experiment with DIY, damaging the skin, with consequences ranging from irritations, allergies, dermatitis.