Experts from the analytical company Counterpoint Research summed up the results of 2021 in the global smartwatch market. According to their calculations, more than 40 million devices of this category were shipped in the fourth quarter alone, which is the highest quarterly figure in history, and in general for the year shipments were 24% higher than in 2020.
Apple remains the market leader. It accounts for 30.1% of deliveries. However, in 2020, Apple’s share was larger and amounted to 32.9%. Analysts attribute the reduction in Apple’s share to increased competition.
Samsung, which is in second place, also lost some ground. Its market share decreased from 10.7% to 10.2%. Notably, in the third quarter, Samsung’s smartwatch shipment growth exceeded 200% quarter-on-quarter, a record for Samsung. Growth continued into the fourth quarter.
Despite ongoing US sanctions, Huawei launched new high-end models and kids smartwatches in 2021, but compared to 2020, Huawei’s share has also decreased. At the end of 2021, it is 7.7%, while in 2020 the Chinese manufacturer owned 10.7% of the market. A visual representation of the distribution of the market gives a diagram published by Counterpoint Research:
Source: ixbt
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