Since the advent of smartwatches, fitness bracelets and trackers have emerged as a separate category of wearable devices. At first, smartwatches held a relatively small market share despite the availability of both expensive and more affordable models. However, over time, simpler trackers began to be replaced in terms of supply volume.
Wearable is a pretty broad term that includes many categories. This includes any technology that can be donned and worn, such as smart jackets. But while smart clothes are not very common, you have to be content with smart accessories that people wear on their wrists and ears.
Analysts at IDC have included hearables in this category, primarily with a wireless Bluetooth connection. In the third quarter of this year, the market for wearable devices grew by 9.9% compared to the same period last year. At the same time, headphones occupy 64.7%. Changes are also taking place among wrist-worn devices. Demand is shifting from wristbands to smartwatches as consumers look for more functional devices, according to IDC. It’s funny that niche gadgets such as children’s watches and watches for training and sports were in the greatest demand.
As for the leading manufacturers of smart watches, here is the undisputed leader of Apple. Samsung managed to displace Xiaomi from the second position – apparently, the bet on the Galaxy Watch 4 in conjunction with Wear OS turned out to be successful for both Samsung and Google. On the other hand, Xiaomi has paid too much attention to fitness bracelets, which have now become a burden on it.
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