A term that we had no idea about twelve months ago. “Covid-19” since last March we click, pronounce, fight, fight, exorcise. It keeps away in all ways, even and a lot with beauty therapy which, especially in the toughest months, those of the first lockdown, represented a beacon of hope. We all took the long time spent at home picking us up more hair care, maximizing the skincare and making the upgrade to the ordinary make-up. DIY face masks with everything available in-house (no avocado was spared), 50 shades of color for the head and new frontiers of eye makeup. Raise your hand if you are not part of the team. And now that thisdose horribilis comes to an end, and after that the Google report Year in Search introduced us to the most clicked searches by users in the last twelve months, here are the beauty trends born at the time of the quarantine that will remain on the crest of the wave also in 2021.
UP YOUR HEAD
While hairdressers and beauty salons were closed due to the pandemic, we certainly did not let go of the hair to chance. Indeed, we have become more ingenious and increasingly practical in the name of #iorestoacasa. Social media have helped us: in the digital world we have witnessed challenge like #SockCurls where we challenged ourselves to make curls with a sock and watched them increase hashtag his hashtag of beauty. We have become experts in DIY dyes, root retouching (even haircut, look at Paola Barale) and products for the care of the color and shine of the hair, such as masks, specific serums and packs. The Bling factor on Zoom has become a priority.
A surge of online searches for easy-care hairstyles too as the bob (who doesn’t love it?) or short cuts in general, as well as tutorials on easy ways to tie hair with rubber bands and scrunchies (Bella Hadid, Chiara Ferragni and Hailey Bieber teach).
MAKE-UP (R)EVOLUTION
Two opposing squads have established themselves in recent months when it comes to makeup. On the one hand, the team of the return to naturalness, with more and more celebs who via Instagram have posted shots without the shadow of foundation & Co. such as Martina Colombari, Gwyneth Paltrow, Julianne Moore, Salma Hayek and Julia Roberts, among others.
On the other, the experimental style make-up team Euphoria, the cult TV series today for all beautyhaolic. So much so that among the most popular searches online there were those for ombretti glossy e pink lipstick. Also increased attention to eyebrow care and DIY lamination and coloring techniques for the perfect Zoom look, of course.
ALL ABOUT THE SKIN
Give me three words: skin care. There is something extremely comforting about showing a healthy glow on the face in the midst of a pandemic and that is why we have never been more skincare conscious than in 2020. We have transformed our homes into real spas and moved to the next level in terms of skin pampering. Today we are even more informed about what to do and what not and the time between the four walls has allowed us to perfect ours routine. Many now know the properties, for example, of niacinamide (multitasking vitamin B for face and body) and bakuchiol (natural alternative to retinol) while others have adopted all the steps of K-beautand. The strongest trend? Certainly the return to origins, with the preparation of do-it-yourself face masks with cooking ingredients, as Kendall Jenner also showed on Instagram (a concoction of avocado and oat flakes on her face) in the name of philosophy From kitchen to face. And the skin absolutely thanked. Impossible not to continue like this in 2021.
In the gallery, the celebs show the strongest trends of 2020 that we will not abandon (we are sure) in 2021.
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