L’Italian summer is now synonymous with musicthanks to the many live performance than in summer months attract a crowd of fans with so much desire to have funeven with your own look. It is no coincidence, therefore, that the online fashion giant, Zalandois an official partner of Polifonicthe Apulian festival that every year animates the Valle d’Itria with a program that brings together Italian and international artists.
And that led to Milan on 11, 12 and 13 June, on the occasion of three anticipatory dates, i coolest talents of the moment, like Axel Boman, Tropical Future, Dirty Channels, Jeff Mills and many others. Three dates in which fashion and music they joined forces to celebrate talent, culture And creativity also through clothes and accessories.
It is no secret that i music festivals have given birth to a real dress code in which there are no rules and it is allowed mix styles and trends very different. The result? Definitely eclectic outfits, which manage to combine embroidery, patterns and colors apparently irreconcilable. The downside is that, when the meeting with the band of the heart approaches, it can be difficult to decide What to wear even for the fashion lover more hardened. Here because Zalando made a selection ad hoc divided according to the trend more in vogue of the moment, destined to simplify the choice while at the same time solving any style dilemma related to summer wardrobe.
In fact, it is impossible not to find the look right in the midst of the many proposals available on the platform of online shoppingincluding crop tops, tie-dye motifs, dresses with cut-out details, coordinated suits and low-rise Y2K-inspired jeans chosen exclusively by seven digital creators. Valentina Vernia, Federica Petri, Giulia Molino, Cris Calenda, Angelo RecchiaAnd William and Nicholas Lapresa they have in fact developed the perfect combinations to let loose on the notes of the summer hits selecting the leaders more cool among the thousands of options that can be purchased one-commerce German. On the occasion of the first Milanese date of Polifonicthe influencers met in a special dressing room in which they could get ready by wearing their festival outfits before leaving for Novegrowhere the Lombard portion of the event took place.
Collaborating with Polifonic High Vibe Music & Arts Festival, Zalando once again demonstrates not only its support for projects that animate the Italian cultural scene but also that fashion can act as a glue between initiatives that allow people to have fun and express yourself in total freedom. If you are lost the dates of Milando not panic: the festival will in fact be back on stage at the end of July, precisely from 28 to 31, on the occasion of a four-day concert in the suggestive setting of the Itria Valley. All that remains is to buy tickets and prepare your suitcaseletting oneself be inspired by summer trend signed Zalando.
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Source: Vanity Fair
