The unwilling era celebrates the aesthetics of the Clean Girl

The aesthetic of the Clean Girl is exploding. The tutorials to replicate it have been displayed more than 100 million times, a value that will continue to increase. But the truth is that after an era of a opaque foundation, faces defined by the contouring and lips underlined, the popularity of the minimal make -up, a face defined as “5 Minutes face», Referring to a few products for make-up, today thanks to influencers, stars and models, it requires a Behind the scenes, not a little, made of skin care, cosmetic procedures and plastic surgery interventions.

Confirmation comes from a search for McKinseystrategic consultancy firm, which reports of Beauty expanded concept For new consumers, color that nourish the global cosmetic industry of 450 billion dollars, and which in addition to the main categories Includes wellness, wider personal care and aesthetic treatments. So much so that today the most coveted ideal is that of a face called “$ 5,000 face».

Because only those who rely on aesthetic medicine can really afford the famous less is more.

The world of aesthetic medicine is now seen as an extension of an accurate skincarethe two play a game in tandem to ensure a well -kept appearance. And in addition, thanks to stars like Kylie Jenner and Julia Fox, We have landed in the era of transparency, or the aesthetic coming out of the stars on medical treatments to which they are resorted to appear but more beautiful.

The request for soft aesthetic treatments is growing

“Less volumizing, more hydration, skin quality and targeted use of botulinum toxin. The fillers remain a cornerstone, but integrated into a more natural approach », comments on the Dr. Marco Ira, specialist in plastic, reconstructive and aesthetic surgery and aesthetic medicine, at the Brera Clinical Institute.
«Botulinum toxin, lip fillers and treatments to improve the skin are the most requested.
Combined solutions are also growing, designed to measure for each person “, and cites the Aesthetics Global Consensus allergan as sources of his statements, of the company that develops, produces and markets the Botox brand®.

After all, aesthetic medicine is increasingly at hand thanks also to the so -called Botox Bar Born in large cities, which offer botulinum injections at affordable prices. In Milan, for example, the BTX Bar® of Porta Venezia keeps popular masterclass to explain the differences between botulinum and hyaluronic acid, or podcasts like the one entitled The town of Baroqui on correct and transparent information in aesthetic medicine.

The era of deflating, more and more stars dissolve the fillers

«For the youngest, aesthetic medicine is part of taking care of oneself. The average access age has lowered: today
It starts already between 25 and 30 years according to a Future of Aesthetics Report, by Allergan Aesthetics », clarifies Oiera.

This increasingly rampant interest in an aesthetic indetectablewhich focuses on natural features and a harmonious face, underlines the need for treatments that enhance the individual traits without exaggerating, has led many influencers, actresses and public figures to document the decision to dissolve the fillers on social networks by focusing on the spotlight on other methods. And there were many stars, from Talulah Willis to Courtney Cox among the Italians Chiara Biasi, who revealed.

“An effective solution for those who want a fresh and natural appearance, without distorting their features, already exists and is the botulinum toxin, which does not create swelling and allows you to preserve the original volumes, maintaining a balance between the facial features. The use of the filler is sometimes useful, but to an extent contained precisely to avoid swelling “, clarifies Giovanni Salti, president of Aiteb, the Italian Association of Botus Aesthetic Therapy.

The “baby botox” is increasingly required

In particular, the race to the baby botox or “micro-dosis of botulinum toxin used not to cancel wrinkles, but to prevent them. According to the Latest data from the International Society of Aesthetic Plastic Surgery, requests among the under 30s have increased by 40% in the last yearmarking a cultural turning point also in our country. The very young do not want to change the features of the face, but keep them: it is an aesthetic prevention medicine, which postpon the formation of the deepest expression signs. We are talking about mild, personalized treatments, which allow you to preserve naturalness without altering facial mimicry », continues jumps

“The new ideal is” I see that you are fine, but I don’t know why “. The Glow (brightness and hydration)
which is the base, today represents the bridge between advanced skincare and aesthetic medicine: a
approach that enhances natural beauty, with visible but discreet results », concludes the dr. Marco Ira.