What good can come from a mistake? This is what we must ask ourselves in front of the mascara viral that is conquering TikTok in recent days. Is called L’Oreal Telescopic Lift Mascara and it seems to have become the new game changer of beauty enthusiasts and those looking for a mascara with a capital M.
The viral mascara on TikTok discovered by mistake
The make-up creators, after having conquered Instagram for years, are slowly rising TikTok where, thanks to the section ‘For you’ you can meet the famous 15 minutes of fame (but sometimes even more). And for many, influencers or not, this platform is a real source of income (and work) thanks to paid partnerships and collaborations with brands. A happy island, it might seem, but it takes very little to make a mistake and end up in a so-called shitstorm just like it happened to one of the content creator of the beauty world best known in the landscape.
All it takes is a quick TikTok search to find that the hashtag #mascaragate has already collected over 37 million of views and it was all born from Mikayla Nogueira, aka @MikaylaNogueira, which on the social video collection more than 14 million users. A real guru, as we once loved to call them, whom everyone trusts or, perhaps better to say, trusted.
Mikayla, in fact, showing the Telescopic Lift mascara from L’Oréal Paris seems to have made a rookie mistake: wearing false eyelashes to emphasize the final result of the make-up. An affront that has not been tolerated at all by the creators and fans who, in no time at all, have published dozens and dozens of videos to show the lack of transparency of the tiktoker.
A lack of respect, according to what was said by the followers, who have always believed in the sincerity of the creator and who, however, this time seem to have betrayed those who have supported her for years. And if there are currently no responses, both video and text, in defense of her in no time at all mascara first went viral and then nowhere to be found.
Telescopic Lift by L’Oréal Paris: the viral mascara sold out
But how is it possible that a mascara at the center of a dispute suddenly becomes the must-have piece in beauty? The answer is in the performance promised and maintained by the product itself. This mascara, in fact, is characterized by an exclusive brush which, thanks to a double set of elastomer teethallows you to capture and curve practically all eyelashes, from the shortest to the longest, giving a lengthening effect up to +5mm in length and opening even the most tired gaze.
An effect that TikTok wanted to try out the lengthening and curling effect of the mascara in real time. Which involved beauty creators from all over the world, including Italians, who put the mascara to the test and achieved truly amazing results. A road test that involved and shocked everyone so as to make the product viral and, almost, impossible to find in stores.
Do not be misled, however, telescopic mascaras are not a novelty or a trend of the last period. This too, so loved by Gen Z and by make-up lovers, it is nothing more than a lengthening mascara and characterized by both a formula and a brush which, in addition to collecting even the shortest and thinnest hairs, allows you to lift, lengthen and curve them for the famous fan effect which has always been sought after by those who dream of fan eyelashes.
And if even in Italy the Telescopic Lift mascara from L’Oréal Paris should it be sold out? The answer is in the alternatives that you can easily buy online.
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Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
