Waiting to perform at the first Super Bowl Halftime Show in pandemic time, The Weeknd decides to re-release his greatest hits in an album, The Highlights, due out on February 5, two days before the National Football League final, scheduled for Tampa’s Raymond James Stadium. It is an 18-track greatest hits that, between Blinding Lights e Can’t Feel My Face, will retrace the career of the 31-year-old singer before the final consecration to the Super Bowl and the release of his next record still top secret, described as “Politically charged” from The Weeknd himself.
Between the epidemic, Trump’s defeat, Biden’s election and the birth of movements such as Black Lives Matter, the new work of the Canadian artist promises, in fact, full of meanings for the community and its path, always followed with interest by millions of fans who see his music as a lighthouse always on on the world around him. The numbers of Blinding Lights, the hit released in 2019 that continues to be in the top 10 Global Chart, a milestone never reached so far in the history of the streaming platform, and which has even broken the record of a classic like Iris of the Goo Goo Dolls, topping the US radio charts for 19 consecutive weeks, and Shape of You by Ed Sheeran, becoming the song with the most weeks at the top of the Adult Pop Songs airplay chart.
Along with the release of the single Save Your Tears, which struck the fans also for the incredible similarity of the actress protagonist of the video with Selena Gomez, the attention at the moment is focused precisely on the Super Bowl which, again this year, will have Pepsi as main sponsor: “Pepsi has worked with some of the greatest artists in music over the years, from Prince to Lady Gaga, Beyoncé, Bruno Mars and most recently Jennifer Lopez and Shakira. After a year that has been largely devoid of live music, we can’t wait to see The Weeknd transform the world’s biggest stage with its limitless talent and creativity.delivering what is sure to be an unforgettable performance that will be remembered for years to come, ”explained Todd Kaplan, Pepsi’s VP of marketing. “We all grew up watching the greatest artists in the world play the Super Bowl and you can only dream of being in that position. I am honored, honored and thrilled to be at the center of that infamous stage this year, ”added The Weeknd, ready to make history by being the first artist to perform at the Super Bowl after the outbreak of the pandemic.
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