The world – indeed, the 2 Worlds – by Fabiana Filippi

We often talk about “respect for traditions and a contemporary focus on innovation»: An apparently magical formula used, once it has been emptied of meaning, at times, to tell about brands or companies for which everything is worth a little and the opposite of everything. A turn of words that does not bind, to say everything without actually saying anything.

This is not the case, however, with Fabiana Filippia company born in Giano dell’Umbria in 1985 by the Filippi Coccetta family, initially as a producer of knitwear for third parties, and today a co-created and solid company, present in over 40 countries, with 65 single-brand stores and 750 points of sale, appreciated not only for knitwear – which remains the flower buttonhole – but also for a relaxed but refined total look.

Why, really, Fabiana Filippi manages to amaze with its ability to remain in an admirable balance (but it is a mobile, not static balance) with a foot well anchored in the history, tradition and simplicity of the place where it was born – Umbria – and with the another launched towards the future, in search of solutions, including technological ones, that are truly innovative and revolutionary.

To notice this second aspect just visit the grand headquarters of the company, set in the Umbrian hills covered with fields, where all the garments and most of the brand’s accessories are born and made. And if the machinery – present only here – for example those for automatically identifying any imperfections in the fabrics that are used to make the garments amaze – what is left open-mouthed is the immense storage and sorting warehouse for the various customers: a series of overhead rails on three floors that could be used as a backdrop for the next episode of the saga of Matrix.

On the other hand, the long sponsorship with the well-known and always attentive Spoleto Festival of the 2 Worldsnow in its 65th edition, the twelfth supported by Fabiana Filippi.
A virtuous way to reiterate the importance of always giving new oxygen to the places linked to one’s origins, but also a concrete help to a prestigious initiative that showcases art, culture, dance and theater, welcoming for decades in the enchanting Umbrian town the main international artists. \

A Festival, on the other hand, itself capable of swinging alternately between the big ones tradition of the past and the experiments more lively looking towards the future and a new possible world still to be imagined. As in the case of one of the most intriguing shows of this edition, which we have been able to see … or rather live, in these days: Le Bal de Parisan immersive, participatory and interactive experience created by the courageous Andalusian choreographer Blanca Li, to discover virtual reality and the Metaverse, dancing in them.

It is enough – so to speak – to wear sensors on the wrists and ankles, but above all a helmet with futuristic visors (and a heavy backpack with batteries, the only ever-present connection to the reality of this world here) to glide in a fantastic, unreal universe. but very credible, deliciously kitschy, traveling from one world to another, on water and in the air, dancing and running, getting excited and excited. Always remaining in reality motionless in the bizarre stage of a few square meters of the Teatro Nuovo Gian Carlo Menotti in which the spectators are the protagonists.

A show so entertaining and successful, to be deserved, at the 78th Venice International Film Festival, the Leone d’Oro in the Venice VR Expanded section.

But also so revolutionary as to inevitably ask ourselves a series of somewhat uncomfortable questions. Is this the world that awaits us? An entirely virtual world, to be lived as a digital and immersive experience, but not concrete and tangible? Will this be the immediate future of cinema, for example? Or will this be our very life, when we no longer go on vacation, and we virtually travel from the closet of our bedroom? When will we be able to know everything, much more than we can even imagine, without actually moving a single centimeter?

Let us hope that no, it won’t. Or, at least, not quite like that. We are and remain, at least a little, old school too. Like Fabiana Filippi.