There is an air of novelty in the house United Colors of Benetton. For the first time, in fact, the iconic color brand entrusts an artist with the task of telling and transmitting the values of multiculturalism and integration that have always distinguished the brand.
To do so is Ghali, one of the most influential singers of the moment, who, thanks to his songs, melodic mixes of oriental and electronic sounds, and his songs, multilingual hymns to dialogue and integration, is climbing the charts.
Born to Tunisian parents and raised in the Milanese suburbs, the artist, in this new fashion adventure, will not only be the testimonial of the brand, but will engage in a wider collaboration, creating a capsule collection and various contents, including a playlist on Spotify UNITED SOUNDS OF BENETTON by Ghali launched in these hours, aimed at celebrating that tangible communion of values and visions.
«Every opportunity to experiment and expand my art fascinates me» – he declares Ghali – «I am very proud and happy to create a capsule collection for a brand like United Colors of Benetton; for me it is a great challenge and I can’t wait to get to work. “
“We admire his style, his ideas, his attitude,” he said Massimo Renon, Chief Executive Officer of Benetton Group. “We are excited to collaborate with a great artist, but above all with a man who shares our values”.
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