There is a wave of price increases in detergents – personal care products

By George Lampiris

Another industry that is implementing a series of price increases is that related to personal care and detergents, as informed by Capital.gr.

These movements are implemented as in other sectors of fast-moving consumer goods in the context of increased costs that burden the entire industrial production and as a result of the increased energy costs, the cost of raw materials and transport.

Scheduled price increases in Greek supermarkets for February and March

In this context and as we are informed, the largest company in this sector in Greece, Procter & Gamble Hellas has already sent price lists with price increases for the months of February and March in supermarkets. According to the report that we have at our disposal, the company renews the relevant price list every month, while its shipment to retail is made until the 10th of each month.

P&G in Greece targets more than 3 million consumers, who buy its products, according to a report by the company in its financial statements, while worldwide its products go to more than 5 billion consumers.

In our country, among the products available by P&G are brands such as Ariel, Oral-B, Swiffer, Pampers, Lenor, Always, Tampax, Gillette, Head & Shoulders, Herbal Essences, Crest, Pantene, Viakal and several more of the best-selling and established labels in its field of activity.

US parent company report for increases throughout 2022

The Cincinnati-based parent company Consumer Goods recently reported that sales rose 6% in the second quarter ended December 31 compared to a year earlier, partly driven by the company’s biggest average price increases since spring of 2019.

Its executives even said that price increases will continue throughout 2022 and predicted higher profitability and improved margins in the coming quarters, although labor, freight and raw material costs continue to rise due to the global supply chain turmoil. .

What Procter & Gamble Hellas answers on the subject

Capital.gr addressed Procter & Gamble Hellas, asking specific questions. The first question had to do with the parent group’s announcements during the recent presentation of the results of the second quarter, where it was mentioned that from the end of February there will be price increases of P&G products on goods such as Tide detergent and other products internationally.

The response we received from the Greek subsidiary is that: “the challenges in the availability of raw materials and transportation have been and remain unprecedented and affect us all, not just P&G. We remain focused on creating value for our consumers through the creation of high quality products, innovation and performance.

At the same time, we make sure that our products are available in all the channels from which our consumers shop. It is important that we have a wide range of products at different prices so that we can meet the needs and preferences of all households. This is ensured thanks to the scale and innovation of the company worldwide as well as the flexibility and the strong network of suppliers that we have “.

“We are not able to comment on the pricing policy”

To a second question we asked the company about the sub-product categories that will be implemented increases, the answer we received was: “we are not able to comment on pricing policy or future decisions. It is also important to note that the final price in shelf is always shaped by retail ”.

NielsenIQ: Decline in sales in 2021 for personal care products and home cleaners

All the above events are recorded in a period of time, where the categories of personal hygiene and care in Greece, were the ones that recorded the most negative trends in their sales in 2021 according to recent data from Nielsen IQ, after the launch of their sales within of 2020 due to the pandemic. It is noted that these data refer to sales through Greek supermarkets.

In particular, antiseptics fell more sharply last year compared to other products in the aforementioned category, with -37.9% as well as hand soaps with -17.7%, which is partly due to its balancing their use, in relation to 2020. Corresponding was the negative trend of house cleaners (-13.9%), as well as the category of bleach (-12.6%).