Apple has significantly increased the amount of data stored in Google’s clouds. The needs of the tech giant are growing rapidly, and its own server infrastructure can no longer cope with new challenges.
As of May, Apple was planning to spend $ 300 million on Google cloud servers in 2021, up 50% from last year. It is known that only in November last year, Apple increased the amount of data stored by Google by 470 petabytes, and the total amount was 8 exabytes. For your reference: One exabyte is enough to store a video call over 237,000 years old.
Now the company is the largest customer and the absolute leader in terms of the volume of cloud data on Google servers. Inside Google, Apple is rumored to even have a name indicating its size: Bigfoot. The 470 petabytes added by the company in November is almost the same amount leased by TikTok owner ByteDance. Moreover, Apple has made a very good deal. According to cost calculators on Google’s website, storing 8 exabytes should cost $ 218 million per month. Apple only pays $ 300 million a year for this amount of data.
Apparently, it is more profitable for a company to rent memory than to build data centers on its own; or Apple just can’t do it, not coping with the avalanche of new data.
Spotify ranks third on Google’s customer base with 460 petabytes. Followed by Twitter (315 petabytes) and Snapchat (275 petabytes).
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