“This traffic light is always red”, the campaign to help the blind and partially sighted

Would you cross the street blindfolded? The answer is an obvious no. In Italy, however, there are more than 300,000 blind people and 1.5 million visually impaired who cannot cross the street without risking to be run over because there are no sounders at the traffic lights. A “social guerrilla” activity has started from Turin and will arrive in all Italian cities with red stickers attached to traffic lights to signal the importance of pedestrian crossings in accordance with the law for the blind and visually impaired.

The creator Emanuele Malloru committed the largest shared vandalism act in Italy: in Turin over 2000 stickers were attacked by 40 volunteers on the traffic lights of the city with three eyes wide open and the words «For some, this light is always red“. When it happens in other Italian cities, everything will be told with a video reportage on the YouTube channel that will show the cities “vandalized” by red stickers created for the occasion.

«The idea came from a chat with Dajana, a 30-year-old friend who has been blind since she was 15. Before talking to her, I hardly noticed the “biip“Of the traffic light because in most cases it does not exist at all!”, Explained Emalloru, “With this new project I want to create a real act of” shared vandalism “by covering all cities with red stickers and filling them with” chicken pox “, with the aim of mobilizing public opinion and the bodies responsible for road safety to do something to ensure a normal life for all ».

On the sticker there is also a QR Code that takes the user to a landing page where the whole project is explained in detail. «The goal of activation is to really get anywhere, so much so that the stickers printed so far are more than 100,000,000. It will be the largest shared vandalism in Italy and we hope to be able to mobilize public opinion and convince the institutions to finally make decisions! », Adds Emalloru.