2022 had closed in the best way for Thom Brownegreat success for his creations and also the nomination a president of Council of Fashion Designers of America, happening to Tom Ford. Yet, the beginning of 2023 did not seem to continue on the same line, at least until today, when the word was pronounced to the almost 8 million dollar dispute that saw him oppose a adidas.
A 9-day process, which began on January 3, and ended with a ruling in favor of the American designer according to which: “It has never infringed on any of the trademarks». Apple of contention? The white stripes in the logo of the sports giant, according to which the four white bars of Thom Browne would be none other than an imitation of the three introduced in 1949 by the German multinational.
The start of the legal action dates back to June of 2021but the issue has been dragging on for a long time. In fact, the designer has always used stripes as a distinctive trait and actually used a logo with three stripes in the early years. A design choice inspired not by ad adidas but rather to university sweaters.
The fourth was added in 2008 precisely following a phone call “in good faith” with the CEO of the multinational who asked her not to use the Three-Bar Signature. Said done, perhaps with a little frustration on the part of Thomwho however understood that it was still better to avoid a legal battle that would have been a sort of David versus Goliath, in which – unlike the biblical story – the giant would have prevailed.
So everyone goes their own way. Thom Browne establishes itself in the world of luxury fashion and adidas remains one of the leading brands in the sports sector. Or at least until 2018 when the German company decides to retrace its steps and then move on to legal action which ended in its defeat.
Celebrate Thom Browne who perhaps in a gesture of defiance, or sure of his position, showed up in the courtroom showing off all the distinctive elements of his style. Gray suit, the iconic knee-length Bermuda shorts – which he never gives up on – and black stockings with the much talked about four white stripes which from today can exhibit without any problem even in front of adidas.
Source: Vanity Fair
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