Three out of five Brazilians are afraid of data leakage in online purchases

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Three out of every five Brazilians are afraid of having their data leaked when they buy a product over the internet, according to a survey carried out by PSafe, the largest digital security company in Latin America.

Of the more than 8600 people surveyed, 59% report that data leakage is their biggest fear when shopping online.

Other concerns were also pointed out by users, who could choose more than one factor that caused them insecurity in the electronic environment. Having your bank details stolen, for example, was cited by 52% of people.

Then, the main fears are having the card cloned (48%) and not receiving the product (48%). Only 4.5% of respondents said they are not afraid at all when shopping online.

Pix, an instant payment for Brazilians created by the Central Bank last year, has become more and more a reality in transfers between accounts, as it is fast and practical, as it is carried out by cell phone at any time of the day.

However, the survey shows that more than 65% of respondents are afraid to pay for online purchases via PIX. In addition, 55% of them claim that they do not have their CPF registered in the new means of instant payment.

The bank slip is the preferred form of payment for products purchased over the internet, then the credit card.

According to Psafe, the survey lights a warning for companies, as the degree of consumer confidence can be negatively impacted if it suffers a cyber attack.

“The level of sophistication of cybercrime has evolved rapidly. With the increase in data leakage, we have seen scams more personalized and convincing, which means that anyone in a company can be a victim”, highlights PSafe CEO Marco DeMello.

When a company is attacked and its customers’ data is leaked, it can suffer administrative sanctions generated by the General Data Protection Law (LGPD), including a fine that can reach R$50 million. The company could also have its reputation affected.

“There are countless damages triggered by an attack, ranging from business stoppages, which can last for a long time, blocking access to company data, leaking sensitive data to a ransom payment, which is very high. We need to be aware that prevention is an investment and remediation is a loss that can lead to bankruptcy”, says DeMello.

Reference: CNN Brasil

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