To the sale of bus and plane tickets for the Rio de Janeiro at the beginning of May there was exponential growth since a rumor emerged on social media that Madonna would do a free show in the city.
O show was confirmed this Monday (25) at a press conference with government representatives and the presence of sponsors. The show must to start at 9:30 p.m. of May 4th and will be produced by Bonus Track.
The company Clickbus which is a price comparison and online booking website for long-distance bus routes, for example, stated that there was an increase of more than 1000% in searches for boardings on May 4th to Rio.
The peak of searches on Clickbus occurred on March 7th, according to verification by the company itself.
On the same day, when the possibility of Madonna's concert was still a rumor, the CNN reported that fans were already buying tickets and making hotel reservations.
A CNN also tried to contact the Buser (a company that sells bus tickets to several cities in the country at a lower price than traditional base prices), but did not receive any response until the publication of this report.
Airline tickets
A Latam Airlines said it verified a increase of around 30% in passenger demand for Rio de Janeiro between May 1st and 4th, 2024.
Already the Goal Linhas Aéreas Inteligentes SA reported that it does not reveal data on increased demand.
However, the brand says that it is the company with the most complete offer of flights to the city of Rio de Janeiro and that, therefore, “is closely monitoring the evolution of demand ” and which, if necessary, will increase the supply promptly.
A Blue Linhas Aéreas Brasileira also said that it does not disclose figures on increased demand for strategic reasons, however, the company stated that created a temporary hub at the Galeão International Airport to meet the demand of the Madonna show.
As a result, Azul alone will offer 436 flights operating at Galeão between May 1st and 7th, totaling more than 60,300 seats.
Azul also announced that the The peak days will be May 3, 4 and 5, with more than 58% of Azul's departures in the first week of the month.
If you add up all the terminals in which Azul operates in Rio de Janeiro, the company will have 870 movements (round trip) in the period, with a offering more than 103,000 seats .
Hotel occupancy
A CNN also reported a 50% increase in demand for hotel reservations in the capital of Rio de Janeiro during the period of Madonna's show.
The data is from Brazilian Federation of Accommodation and Food (FBHA) and makes a comparison with the previous month, when observing online and telephone searches.
The rate is expected to grow to up to 80% as the show date approaches.
Another expectation from the federation is that the city's three and four star hotels will have 90% to 100% occupancy at the beginning of May.
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Source: CNN Brasil
I’m Robert Neff, a professional writer and editor. I specialize in the entertainment section, providing up-to-date coverage on the latest developments in film, television and music. My work has been featured on World Stock Market and other prominent publications.
