This article is published in issue 13 of Vanity Fair on newsstands until 26 March 2024.
Everyone is crazy about TikTok. Especially if we talk about contemporary beauty, without gender and age limits, of which it is becoming a real catalyst. And beauty is one of the largest categories both in terms of advertising interest and number of contents. The data shows that 28% of Italian users rely on this video platform to learn about new trends, while 35% have discovered a new product or brand here after seeing content or advertising on the topic. 73% also believe that TikTok is transforming the concept of beauty and has led to the purchase of hair care products (82%), skin care products (75%), fragrances (75%) and make-up in the last 3-6 months. ups (53%). Its strong point? Welcoming a diverse constellation of categories: #beautytok generated almost five million pieces of content, #hairtok 2 million posts and #skintok 472 thousand videos. The cultural impact is that it has democratized beauty: no longer models linked to glossy and unattainable imagery, but a virtuous circle where a community creates points of reference. But is it really all innovation? Is it a revolution or simply a new means to restore concepts known to older generations masked by terms with a high communicative impact? By analyzing some of the most followed trends we agreed that, as always, the truth lies somewhere in the middle.
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Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
