TikTok: from Mina to Ricchi e Poveri, this is how Gen Z rediscovers and appreciates Italian music

On TikTok, the segment of young people who appreciate the most famous exponents of Italian song, is expanding like wildfire. Thanks to the Sanremo participation of the Riches and Poors that, with their But not all of life , certified gold, are the moral and social winners of the festival. Not only did their song go viral but, riding the hype, they promised well eight remixesalready ready to be welcomed back by TikTok but also by summer clubs.

Also the duet of Anjou pine with i Bnkr44on the notes of But what an idea 2.0is becoming popular on TikTok, leading Gen Z to dust off other songs by the singer-songwriter such as Okay Okaycurrently in trending topic.

And then and then and then (a deliberate repetition that fans will pick up on), there's the timeless Mina. After the remix of More More Morelately, on for you pagethere are several videos with the less commercial but wonderful song playing in the background Even a Man.

Nina Zillihowever, returned to climb the charts with a song from 2012: Forever. In fact, according to many users, the song would have deserved greater recognition at the time and we feel we share this opinion! The first to be surprised by this new spotlight was the singer herself who published her reaction on her TikTok profile.

But pride in love, in addition to being a limit, as Nina sings, is something that all generations have to face at least once in their lives and it is no coincidence that even the youngest are empathizing with the lyrics . While some older users are happy that the good music of the past is passed down from generation to generation, others roll their eyes. because “musical culture is not created on TikTok and great artists deserve more noble spaces where they can be (re)discovered and acclaimed”.

Nevertheless the signal is positive for everyone: on the one hand the singers acquire new fans and collect record numbers (even years after the release of the songs) and on the other the younger listeners, who perhaps have a natural inclination towards romance and poetry, can welcome a musical alternative that it goes beyond the overseas rap that has always been popular on the platform.