Audius, a decentralized music streaming service on the Ethereum blockchain, has partnered with TikTok, a platform for creating and watching short videos.
Audius was chosen as one of the first TikTok partners to develop the Sound Kit tool that allows you to transfer songs to the app. With this feature, artists who post their songs to Audius can make them available to TikTok users for inclusion in videos, potentially giving them access to a larger audience.
As of October 2020, TikTok had about 732 million active users worldwide, and this latest official figure has likely continued to rise amid the pandemic. Audius estimates that the number of TikTok users has surpassed 1 billion. In July, TikTok reported that 75% of US users use the app as a tool to find new music.
“The process of uploading songs to TikTok today is quite complicated,” explained Roneil Rumburg, co-founder and CEO of Audius. “To avoid it, some artists bring their phones up to laptop speakers and dub the sound for TikTok. With Audius integration, musicians who have content on Audius can put it on TikTok with a single click. ”
More than 100,000 musicians are currently registered on the Audius platform. The decentralized service is managed by voting with AUDIO tokens. The token is also distributed as a reward for the best artists. All governance issues are still decided by token voting on the Ethereum blockchain, although at the end of last year, Audius announced that it had transferred part of its platform to Solana.
“Integration with TikTok allows Audius artists to link their followers to TikTok and back to Audius, which helps them build subscribers on both sides,” Rumburg said.
The Audius mainnet launched in October 2020 as part of a live show featuring deadmau5 and RAC. During the same month, the service distributed a total of 50 million AUDIO tokens among 10,000 artists and platform users.
Recall that in July, the TikTok platform updated its advertising policy, in which it banned several topics for promotion. This list also includes cryptocurrency advertising.
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