Yesterday, December 9, the developers of the world’s most popular dating service Tinder officially launched beta testing of an unusual music mode, which provides platform users with the opportunity to find a potential date based on their musical preferences. To do this, users were given the opportunity to set a specific track in their personal profile, which will be played when other users view the profile of a particular person. Accordingly, the company believes that if the description of the questionnaire and photographs are not enough to evaluate the partner, his musical taste can complement the overall picture.
The authors of the new function believe that it is somewhat similar to the situation when a person at a party notices someone who loves the same music as he does. At the same time, the developers do not plan to force users of the service to constantly listen to the tracks while viewing the profiles – to gain access to the function, which is still being finalized, it is possible only in the “Overview” tab in the mobile application. If the user of the platform does not want to listen to music (it may be corny inconvenient at work in the office or on public transport), he can simply view the questionnaires in a standard demonstration format.
The developers managed to implement music tracks in the Tiner profile thanks to close work with the streaming service Spotify – the music library was literally integrated into the mobile application. However, not everyone will be allowed to try the new trick – the developers noted that the option is now at the stage of early testing, so only a small number of users were given access. The company’s management has not yet provided information on when exactly the search for profiles with music tracks will be available to the general public.
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