Eleonora is the name with which she is registered, but no one has ever called her that. Not even her parents: for them, as for everyone else, she was and is Tinny, like the brave heroine of the play Red oleanders by the Indian poet Rabindranath Tagore. A name full of meanings, which embodies the idea of courage and heroism: “I feel this name as a precious, unique gift, linked to the love story between my mom and dad, who in India had spent many months in a position assigned by MIT in Boston to my father in the Nehru government and they had promised to use that name for their first daughter, ”says Tinny Andreatta.
Today, at 56, she somehow became a heroine by breaking through the famous glass roof, for sure she wrote a story of female empowerment for herself. After being the director of Rai Fiction, last July Tinny Andreatta was appointed vice president of the Italian original series of Netflix. A woman of power who comes from a family that has frequented power: her father was Beniamino Andreatta, the Christian Democrat politician and economist who passed away in 2007.
How was your love for the story born?
“As a child, I must have been four years old, my parents took me and my brothers to the sea in Riccione, we stayed in a building that overlooked a parish summer arena. They showed war, love and science fiction films. I remember those blue lights, the rumble of the audio and me watching the cinema from afar ».
Was it an aspiration?
«Yes, then at the age of 13 an escape… I ran away from school to go to the cinema to see films of independent European cinema. After graduating in Literature I went to Los Angeles following the professor with whom I had graduated, and upon returning to Italy I looked for a job in the cinema: I started working at Academy Pictures, the first Italian company for the distribution of quality films “.
What family do you come from?
“We have Austro-Hungarian ancestry. My dad was from Trento, my mother from Trieste and lived in Egypt for some years. A great-grandmother was English, another family branch came from Hungary. I feel I am the daughter of this melting pot, I am Italian but with a founding nucleus connected to European culture and to our Mediterranean ».
Why hasn’t she ever ventured into a purely creative role as a screenwriter or director?
«Because I love what I do, mine is a maieutic job. My job is to identify the most precious seeds of the story and help them grow. The client must never overlap the author’s voice, he must help him to express himself at his best. This is the aspect that has always interested me the most ».
How do you choose the series to produce?
“There must be a core of human truth and universality. Even a small story must be able to speak to all 190 countries where Netflix is present ».
What is your favorite TV series?
«The chess queen. Because the protagonist is a girl in the balance between winning the title of world chess champion and the abyss of dependence and self-destruction. It is a story that speaks to everyone’s heart. I also really like the care
detail: the scenography, the costumes, everything is perfect, the chess games are real games, Garri Kasparov acted as a consultant. It is something that comes unconsciously to the viewer. And then for those who build stories there is a great responsibility with respect to the models we provide. Aware of this, at Netflix we pay particular attention to the inclusion of all forms of diversity: from that of female models, to multi-ethnic, multicultural, religious ones, to different sexual inclinations. “
What does it consist of?
«In telling stories with women out of stereotypes. On TV we still often see the commercials where mothers go shopping, while fathers work: they are details but they sanction a certain social order. It is important to pay attention to these elements, so that people can reflect themselves, but also to give a more modern image of society “.
What were your female models?
“My mother and my grandmother. My father was a charismatic figure to me, but mine is a matriarchal family, centered around the grandmother who died at 102. My mom is an intellectually very curious person, she is a psychoanalyst. And then there’s my sister who is a landscape architect. We do three different jobs, we live in three cities, but we are united by a great sense of solidarity, which acts as a multiplier of energies ».
Which woman would you like to have a street dedicated to?
“Maybe it’s already there: Rita Levi Montalcini. She has been involved in medicine in years when there were few female scientists, she has dedicated her life to science and fought for women’s rights ».
What relationship does it have with power?
«For me it corresponds to the sense of responsibility, I have never perceived it as an achievement. It is often said that when women gain power they assume a male-like attitude. At Netflix this is not the case, power has a feminine connotation, it is based on authority rather than on authority, on the enhancement of individual talents rather than on hierarchy “.
Do women of power really behave differently?
“They can do it. Unfortunately, some are jealous of the position they have reached. For all of them it’s like entering a London club where the only woman allowed is you. So the important thing is to try to change the rules of that club to bring in more women ».
I hope they will no longer be needed, but today the women’s quotas are a necessary provisional tool
But how does it feel to be the only woman in the all-male club?
“I’ll answer you with a story. There was an orchestra of only male musicians, at a certain point an experiment is carried out: at the auditions the musicians are put behind a screen, suddenly some women are selected. It is the unconscious prejudice for which a person naturally tends to choose one similar to himself ».
Are you in favor of women’s quotas?
“I am in favor of exceeding the women’s quotas, I hope the time will come when they will no longer be needed, but today they are a necessary provisional tool”.
What is the main problem for women at work?
“Often they are better in their studies, maybe they enter the world of work and then there is a moment when their skills are lost, because the stairs are not built in the same way for men and women”.
And the men?
“There is a piece to build. I don’t want to be absolutist, for example I have a fantastic female team but I work with many men who are attentive to gender equality. But I remember this conference in Jerusalem: first they made the women talk about the problem of the glass roof, then a group of executives all men who talked about strategy and power. Perhaps if they had put a few men talking about the glass roof and a few women talking about strategy, the revolution would already have been made ».
Photo by Gianmarco Chieregato
Donald-43Westbrook, a distinguished contributor at worldstockmarket, is celebrated for his exceptional prowess in article writing. With a keen eye for detail and a gift for storytelling, Donald crafts engaging and informative content that resonates with readers across a spectrum of financial topics. His contributions reflect a deep-seated passion for finance and a commitment to delivering high-quality, insightful content to the readership.
