Focus on young creatives, support them, offer them the tools to develop their creativity. This is the goal of Tod’s Legacy, the brand’s digital initiative that will kick off in conjunction with the opening of the London Fashion Week.
Wanted by Tod’s Group and coordinated by Fabio Piras, Course Director of Central Saint Martins MA Fashion Course, the project is the result of collaboration with the prestigious art and design College Central Saint Martins, University of the Arts di Londra, launched last July as part of Tod’s Academy.
Protagonists are 35 young designers, chosen directly by the school, and coming from every corner of the globe: a selection without borders, which enriches the Tod’s world with further facets, new points of view, visions and values. Through this collaboration, with a view to social sustainability, each of them received a scholarship, that is, concrete support for their studies and professional development.
Each student was asked to give their own interpretation of one or more Tod’s codes, focusing on the creative process that led to the final proposal. The objects of free research were the icons, such as the techniques of the brand: D Bag, Gommino, T Timeless, hand made. This repertoire has been read through very personal lenses: deconstructed, deconstructed, transformed into patchwork, embroidered, made of eco-sustainable materials or assigned to new functions of use. A true process of analysis, with inventive means, in which each student was supported, as a mentor, by a fashion master who could evaluate their choices, talk and suggest. The result is a personal interpretation of the very idea of legacy, understood as cultural and creative baggage, and which will also give some of the creatives the opportunity to deepen their knowledge by carrying out an internship at Tod’s Academy.
The roster of mentors involved in Tod’s Legacy boasts some of the most prestigious international editors, journalists and designers: tastemakers like Hamish Bowles and Gianluca Longo, directors like Emanuele Farneti and Simone Marchetti, critics like Sarah Mower, Alexander Fury and Angelo Flaccavento, stylists like Francesca Burns, designers like Simone Rocha and Charles Jeffrey, talent scouts like Sara Maino.
«It’s a beautiful project that supports students and at the same time brings unusual and innovative points of view to Tod’s. Thanks to all the mentors who helped us and thanks to Central Saint Martins and Fabio Piras for their valuable contribution “he declared Diego Della Valle, President of the Tod’s Group.
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