Tony Effe become part of the family Guess Jeans marking the entry of an Italian talent into the cast of the brand’s global campaign.
A new chapter for the rapper, who thus joins the high famous known faces of the caliber of Franz Lyons, Brent Faiyaz, BeaBadoobee, Gallagher Gene, Iris Law and Trent Alexander Arnold as the face of the brand and protagonist of the new campaign.
«I really liked working with Guess Jeans because I consider it a historical, iconic brand. I love denim and jeans in general, I am a must in my wardrobe »commented Tony Effe.
Captured by the Bulgarian photographer Bogdan “Chilldays” Plakov, known for his work in the world of fashion and music, Tony Effe is portrayed with the Guess Jeans version of the classic Canadian Tuxedo, composed of the Oversei Men’s Trucker jacket and Carpenter G19 trousers with black washing and Dirty effect. The campaign resumes the rich tradition of Guess Jeans using a clean and minimalist setting, with a single focus: the denim.
«Hip hop has always played an important role in my cultural vision. And Italy is a fundamental reference market for the brand. Tony represents precisely that Next Generation of talents engaged in an area with which Guess Jeans is aligned. This is why we are enthusiastic and happy to welcome Tony as a culturally influential member of the Guess Jeans family »has made it known Nicolai Marciano, Chief New Business Development Officer.
Source: Vanity Fair
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