The controversy has just begunbut it could be one of those destined to mount, not even so slowly. To throw it Tony Effefollowed by wheel from Noemi. But let’s go in order and start from the facts.
In the Third evening of the Sanremo Festival 2025 The Roman singer makes his second appearance on the Ariston stage. Great wait for his look after the white tuxedo of the first evening, which had surprised everyone. Here it is, the Tony we know: under in a black leather suit signed Balenciaga, pectoral and abdominals and abdominals and show off the many tattoos that register his body. We would have expected some large deluxe chain to his neckhowever, a distinctive trait of his style and his colleagues rapper. And instead, nothing. Yes, we also understand that it is as if something is missing from the outfit.
As soon as the performance is finished, The singer meets as per practice for all the artists Ema Stokholma and Gino Castaldo in the living room of Rai Radio2 and immediately launches his j’accuse: «They raised my necklace before going on stage. Why? Ask them to them. I’m pissed off blackmo now I know ‘cocks. I am very angry ». Difficult at first to understand if Tony is serious or if he is only kidding, but immediately the question defines himself as true and individually curious. It appears that the interpreter outfit of Damme ‘na hand It also included the remarkable and precious Tiffany & Co. chain necklace already worn on the streets of Sanremo in the first days of the week, and also live on Rai on the inaugural Green Carpet.
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Later, in the evening, a guest of Alessandro Cattelan al Post -festivalTony reiterated the concept, answering a simple question from the conductor: “For me the festival ended today”. Except then to change his mind, promising to be present on stage for the evening of the covers, today, Friday.
Always questioned at Post -festival From Alessandro Cattelan, the radio presenter Ema Stokholma has given its interpretation of what has been called the “release” outburst of the artist: «The chain for him was very important. But I think there was a brand and that for this reason they made it removed. We haven’t worn brands on television for twenty thousand. “
Confirms everything Noemi, present at Post -festival: «In Rai there is this problem. They also made me remove the wonderful snakes (The reference is to the iconic Bvlgari collection, editor’s note). But you know, the snake makes sense because it is the recognition brand, but the chain … come on! ».
Thus, that of Tony Effe is not an isolated case. To his adds that of Noemi. And – according to the rumors – also that of Damiano David and of other artists, who would have been asked (or rather imposed) to renounce their precious for their apparition to Ariston. Or at least so it seems. Last to be added to the list Iva Zanicchi who, between the serious and the facetious, would have declared that she was also ordered to remove the clock (of her husband, recently disappeared, and from which he never separates) because he was considered a brand.
The dynamic – confirmed by those who bud in various capacities the backstage of the stage – is precisely this: the artists are ready to get on the limelight, perfect in their outfits studied with diligence, when a few minutes to go on stage they are asked to remove this or that precious accessory.
Gives an explanation of what happened Marcello Ciannamea, general manager of the Rai Prime Time entertainmentduring the usual press conference: “There is a rule, inserted both in the contracts with the record companies and in the Festival regulation, which he says, I read you verbatim:” The artist will not be able to associate his image, voice, name , in general her notoriety as an artist, presenter, presenter, etc., etc., to brands, logos, products, companies, services, etc. of third parties and in general no reference to brands or distinctive signs of the Italian song festival and Sanremo 2025 may be in promotional, commercial and commercial advertising contexts that involve him. It will also not be able to pronounce phrases, make gestures, use objects or wear clothing garments with advertising or promotional references, even indirectly “. What does this mean, what we do concretely to avoid cases of hidden advertising, or in any case to enforce this legislation. The discrimination, in essence, on the object or on the individual objects that do not have visible brands, is represented by the recognition of the product “.
Incalzed on the theme of recognition from the press room, Ciannamea continues: «However, some brands are more recognizable, obviously even the eye even less experienced, others are less. But this behavior of Rai must necessarily be appreciated. ” Continuing in his speech, Ciannamea made it clear that from the Rai point of view, for example, the Tony Effe series was more “recognizable” than others transited on stage. But he also admitted how The criterion of recognition is not by definition itself objective itselfbut dependent on the sensitivity and skills of the Rai managers and officials called to make this check.
A complex question, which leaves us stunned. There is the right claim, by Rai, who on the Ariston stage does not appear by brands or logos to avoid possible cases of occult advertising. A question already in the spotlight of the festival (and in the eye of the cyclone) in recent years: many will remember the case of Leo Gassmannwhich in 2023 at the last minute had to parade the shirt decorated with a newly perceptible logo, replacing it with a tank top last minute.
Even greater media clamor (a real Shitstorm) last year the case of j last yearOhn overwhelmed and his sneakers (of which the actor was testimonial) With logo well in sight and generously framed by the direction: clamor, but also a salty fine by Agcom, the authority for the guarantees in communications. Perhaps this bad story will have been still fresh to have burned the Rai, and to have driven management, let’s say By excess of zealto block the appearance of these jewels on stage?
Because one account are logos and brands (the “writings”, let’s face it, like those of Edoardo Bennato, super guest last night, whose shoes were scotchate artfully to avoid the appearance of brands), which rightly cannot appear. But substantially different it seems to us the case of more or less iconic and more or less “recognizable” jewels (whatever it means “being recognizable”, and assuming that they are by everyone).
Mainly because The criterion of recognition is all out of objective and objective. And then why we can’t fail to ask ourselves the question that follows: since when in here the recognition cannot be shown on TV? Because this form of what seems to us just a preventive censorship Is it valid for jewels and not for clothes, for example? A chain of Tiffany & Co. or a collier Bulgari’s snake are perhaps more “evident”, more “recognizable”, more “more” brazen “than a dress by Giorgio Armani, or Valentino, or Chanel (we mention more or less random brands, or in any case brands that many also non -experts know how to recognize)? If in the design of the precious in question, the real logo of the brand is not “incorporated”, why prevent their vision? The reasons for these decisions seem to us vague and unclear, between the nonsense and hypocrisy. They should all artists competing with neutral uniforms and, at Squid Game? This is the paradox to which the removal of the jewels in question could bring, following the supposed logic of recognition.
The question is very open. We look forward to the developments that will not be delayed to arrive.
Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
