Too Good To Go, all the news about the anti-waste app

For some it’s a game, for others it’s the most serious thing you can do. Too Good To Gothe app that allows you to purchase unsold food surpluses at very advantageous prices, is growing exponentially: there are now 9.7 million users in Italy who have downloaded it and who daily save hundreds of kilos of products that would otherwise go to waste . The numbers are impressive: 2.5 billion tons of food are thrown away every year.
«And we, with Too Good To Go, on the three continents and in the 19 countries in which we operate today», explains the CEO Puts Lykke«to date we have saved more than 350 million meals. And, if this is a tangible thing, less sensational but still very important is all the work we are doing on forming a new environmental awareness, pushing people to change habits. And for this reason we do many other informative activities, such as, for example, the so-called “conscious label” that we are putting on various products from hundreds of brands: before throwing away food, which perhaps has passed the “best before” date , you can observe it, smell it, maybe even taste it; it’s likely still good. In short, you can trust your senses before throwing it away. In France we are also cooperating a lot with schools by providing free educational material, and we have developed an educational program called Mon École Anti Gaspiwhich involves more than 6 thousand primary institutions: the intent is to inform children, teaching them to find anti-waste solutions.”

Haven’t people become more aware over the years?
«Relatively: in Italy, on average, 67 kg of food per person is thrown away per year, still too much. Beyond
To plan your shopping better, you should use creativity: open the fridge, see what’s there and invent a recipe. We suggest several on our website.”

What are you working on now?
«We are working hard on the diffusion of our conscious label and we have recently presented the Pantry Box: you can purchase a box of products directly from companies in the food industry that have found excess stock in their warehouse for assortment renewals or overestimation of demand”.

Is there anything that gets wasted more?
«Unfortunately 45 percent of fruit, with disastrous peaks for avocado and banana. Avocados arrive on supermarket shelves when they are not yet ripe, but a moment later they are pretty rotten: you have a very short window of time to buy and consume them. Same thing for bananas. Furthermore, do we know where they come from, how far do they travel to reach us? This cannot be sustainable.”