The journey continues. Despite a pandemic that has brought the tourism sector to its knees by sowing uncertainty, the desire to return to explore the world and live it to its fullest potential does not go out. On the contrary.
The first signal comes from the return, in the presence, of a new edition of Travelux, the club event dedicated to the high-end tourism segment of NEBE – Italian company dedicated to BtoB promotion and communication for hospitality, travel and high-end events at an international level – which will see a special partnership with Condé Nast Traveler Italy. Scheduled from 4 to 7 April at JW Marriott Venice Resort & SPAthe new appointment will inevitably put the spotlight on the current political-social situation and its consequences for the hospitality sector, but without losing the desire to inject a dose of confidence in the future of the sector.
Travelux, in this edition, is in fact more than ever projected towards the world continuing to establish itself as a point of reference for the large international groups ofhotellerie who want to promote their structures to a selected and high-level network. 18 le new entry between Spain and Greece thanks to the collaboration with Milux, the luxury division of Marriott Luxury Collection Italy, and a significant increase in the attendance of buyers from the 4 corners of the world, of which 38% from the USA and Canada, 37% from Europe, 14% Latin America, 5% Asia Pacific, 5% Middle East and 3% CIS. Furthermore, Travelux signs with this edition an important partnership with ILGTA, the most important association specialized in LGBTQ + tourism in the world which in October will hold its annual convention for the first time in Italy, in Milan.
An event that will once again be a privileged moment to build not only commercial relationships, but also to weave an ever stronger and wider network of quality relationships and, last but not least, think about new tourism trends and the challenges for the future that this entails. Food for thought that will emerge from the round table on April 4, from the theme Undertourism: a new style in traveling & living. How to reinvent luxury travel, moderated by Maddalena Fossati, Director of CN Traveler Italia and La Cucina Italiana and which will be attended by Maria Elena Rossi, ENIT Marketing Director, Clark Massad, VP – Global Partnerships ILGTA, Antonio Preiti, Sociometric Director and Sole Administrator, Destination Management Professor at the University of Florence, Huffington columnist Post and Linkiesta and Daniele Kihlgren, Founder of Sextantio, one of the characters who have changed the way of traveling in the last decade.
L’undertourism is one of the most interesting trends that brings together very topical issues such as the sustainability, the research and enhancement of goals hitherto considered secondary, the knowledge of the places you visit and the support of the local economy, a magnifying glass on many of the essential elements for tomorrow’s tourism where luxury takes on new meanings. These meanings will be explored during the meeting led by Maddalena Fossati, thanks also to the new and exclusive partnership with Condé Nast Italia and one of its flagship magazines Condé Nast Traveler, which has always talked about the world of travel and its evolution as a Travelux Club Condé Nast Traveler has a dimension of dream and discovery, it is the leading brand in the world of travel, a player that sets trends, a solid point of reference for those who want to discover new horizons, broaden their vision.
Source: Vanity Fair
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