Trends for 2022? Instagram reveals them to us

A cover that reproduces the style of an old VHS case, slightly vintage colors and slightly worn by dint of inserting and removing the cassette kept inside. With an image that on the one hand makes nostalgics smile and on the other frightens, because it shows how quickly technology has evolved, Instagram decides to present his first Trend Report, a guide that aims to predict the trends of 2022 regarding Generation Z.

To create this study, the social network used the help of the company YPulse who conducted a survey between 1,200 users who attend the social network weekly, aged between 13 and 24 years. The result was a ben report 13 pages which touches different categories: music, fashion, creators and celebrities, beauty, social justice and much more.

In terms of fashion, two years in which people dressed in a casual and sporty way have led to rethink the very concept of clothing, which has become, for the new generations, theweapon to express oneself.

In fact, following this idea, according to Zuckerberg’s social network at least 50% of users will focus on something more sought after, even niche, such as the Dark Academia trend or the Goblincore, a style that enhances nature but in its more shady facets and far from the typical canons of beauty.

Social media have become real online stores where you can search for styles and clothes to buy. Also from the study it is noted that the youngest are particularly attentive to the environmental impact and this also in the fashion sector. Proof of this is not only the great use of hashtags #sustainablefashion The #shopsmall, but also the willingness to buy, and resell, items of second hand leveraging platforms such as Depop and Poshmark.

In short, in Gen-Z the watchwords are sustainability and vintage, that a little recall that old VHS capable, apparently, not to lose its charm.