Never as today, after long months spent within the walls of the house, the desire to escape is so strong. The invitation to travel the world, to open the mind and nourish it with different perspectives and cultures comes from Salvatore Ferragamo.
The starting point of the journey is the unmistakable Tuscan countryside, which in spring is colored with the beauty of its wild flowers. Poppies, daisies and sunflowers become the protagonists of Tuscan Wildflowers, floral print protagonist of Pre-Fall 2021 garments and accessories, which the brand has decided to entrust to the minds of you are creative for their personal interpretation: the painter and designer Lucas Beaufort (France), the sculptor Diego Cabezas placeholder image (Spain), the illustrator and painter Marina Papi (Brazil), the painter Boree Hur (South Korea), the duo Art Media Studio, Florence (Italy), specialized in light installation and illustrator Bijou Karman (USA).
Their stylistic works form the heart of the Tuscan Wildflowers digital campaign, a travel book made up of illustrations, photographs, animations that mix cultural inspirations, suggestions, memories. Collection icon, the Ferragamo Studio Bag is interpreted in organic cotton with Wildflowers print and proposed in a limited edition for some famous world resorts: Capri, Forte dei Marmi, Marbella, Cannes, Miami, Las Vegas, Hawaii and Rio de Janeiro characterized by a shoulder strap personalized with the name of the places.
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