In 2020, the coronavirus pandemic has boosted TV sales. But as countries return to their normal lifestyles, the demand for TVs has begun to fall. The rise in TV prices also played a role in the drop in sales. This is stated in a new report from the research company TrendForce.
According to TrendForce analysts, in the third quarter of 2021, global TV shipments amounted to 52.51 million units. This is 8.3% more compared to the second quarter of 2021, but at the same time it is 14.7% less than a year ago. The decline will continue in the fourth quarter of 2021, despite the onset of the traditional holiday season, which usually provides brands with high sales. According to TrendForce forecasts, TV shipments will reach 59.13 million units in the last quarter of this year, which is 12.6% more than the previous quarter, but 10.3% less when compared to the fourth quarter of 2020. In this regard, experts believe that TV shipments in the second half of 2021 will be among the lowest in the past few years. In general, over 12 months of 2021, about 210 million TVs will be sold.
At the same time, TrendForce analysts have noted an increase in demand for TVs equipped with OLED screens. This year, according to analysts, they will sell 6.8 million units, which is 72.8% more than last year. According to analysts, the leading manufacturer of OLED TVs is the Korean company LG Electronics. It will occupy over 60% of the world market, increasing its annual deliveries by 91%. In second place in the OLED TV market will be the Japanese company Sony, whose sales this year will grow by 53%, which will increase the market share to 20%. Closes the top three with a 7% share of Panasonic.
In terms of size, the most popular category on the market remains the category, which includes models with a display diagonal from 40 to 59 inches. Medium TVs account for 55% of total sales. More than 20% of the market will be captured by TVs with a screen diagonal of 65 inches and above. But the segment of compact TVs with a diagonal of less than 39 inches next year will decline by 1.8% to 25%.
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