BENGALURU, India (Reuters) – Twitter will expand the types of political ads the social media platform runs, in an apparent reversal of a 2019 decision to ban such content and in a bid by Elon Musk to boost the company’s revenue.
The company announced on Tuesday (3) that it will also relax, in the United States, the advertising policy for “cause-based ads” in the United States and, in the future, will align the terms “with that of TV and other media. Communication”.
Twitter banned political ads in 2019 after the company and other social networks like Facebook faced widespread criticism for allowing false election information to spread across their services. The platform also restricted ads related to social causes.
“We believe political message reach should be earned, not bought,” wrote Jack Dorsey, former chief executive of Twitter, at the time.
Since Musk took control of Twitter in late October, advertisers have abandoned the social network in response to moves by the billionaire that included laying off thousands of employees, reversing the ban on Donald Trump’s account and changes to the verification badge that resulted in Scammers posing as publicly traded companies.
Source: CNN Brasil
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