IT Taxi, the largest Taxi Association in Italy, and Uber have reached a strategic partnership to digitize the taxi sector and make on-demand transportation available to millions of Italians.
Following the pandemic and reduced demand for jobs, taxi drivers will now be able to access new customers on demand, increasing usage and profit opportunities through the Uber app.
By leveraging the demand created by Uber, the partnership will help reduce the number of miles traveled by passenger taxis in cities as well as congestion.
As thousands more drivers become available in the app, passengers will see reduced waiting times, with users having a more reliable way to travel on demand in dozens of Italian cities.
The agreement will significantly expand Uber’s presence in one of Europe’s largest economies, bringing applications to more than 80 new cities and significantly expanding its operations to existing cities such as Rome, Milan, Turin and Bologna. With more than 6 million domestic and foreign users launching the Uber app in 2021, there is clearly a huge demand for app-based travel from Italians and tourists alike.
The cooperation will be launched in June 2022.
“Uber has a long history of working with industry to provide drivers with more ways to earn and passengers more ways to get around. I’m excited to join forces with IT Taxi to extend on-demand travel to millions of riders, thousands “Taxi drivers and dozens of cities. This is a truly historic deal in one of our most strategically important markets worldwide. We firmly believe that taxis and Uber are better when we work together and we are committed to building this partnership in the future. , CEO of Uber.
For his part, Loreno Bittarelli, President of IT Taxi, said: “The agreement signed with Uber is an important milestone that will gradually bring more races to our Union taxi drivers. It represents a step forward for the job. “and an additional service for customers who need to move easily to Italian cities. Thanks to this partnership we can work harder and better, taking advantage of the new opportunities that this agreement will bring.”
“Italy is a prime example of how we at Uber perceive our cooperation with the taxi industry. It is an integral part of modern travel and therefore a valuable partner, both today and in the future,” she said. General Manager of Uber Greece, Sarita Varouch.
This announcement follows a number of recent taxi partnerships around the world, including major deals in Hong Kong, Madrid, New York and San Francisco, as Uber advances its ambitious goal of having every taxi in its implementation by in 2025. In 2021 alone, more than 120,000 taxi drivers registered to drive at Uber, with a number of European markets experiencing a triple-digit increase in taxi travel, such as Austria, Germany, Spain and Turkey.
Source: Capital
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