Uliveto: the new commercial with Alex Del Piero and Maria Grazia Cucinotta is on air

Uliveto water once again relies on Alex Del Piero and Maria Grazia Cucinotta to describe its qualities. In the brand's new commercial (created and directed by Marcello Cesena and produced by Massimiliano La Pegna's Moviheart production company), broadcast since the end of February, the two testimonials wear their sportiest clothes, reminding the public that Acqua Uliveto is naturally rich of minerals, such as bicarbonate, magnesium and calcium, and it is recommended to promote good digestion, build healthy and strong bones and stay young.

There are three points on which the communication of Uliveto water focuses in the new commercial. The first is good digestion, aided by bicarbonate, which – explains Uliveto – stimulates the production of gastric juices in the stomach, facilitates the assimilation of foods and reduces the feeling of heaviness. While magnesium, by stimulating the activity of the intestine, fights constipation.

The second is strong bones, which are helped by the calcium present in the water: highly assimilable, it is immediately absorbed by the intestine, contributing to the solidity of the bones and combating osteoporosis.

Finally, Uliveto addresses the theme of staying young, with a successful body to move and digest better. Practicing physical activity continuously and following a correct and balanced diet – remember the water brand – are key factors for living well at all ages.

«The water of health» also aims, with its latest version, at the well-being of the environment, not only with the 100% recyclable PET bottles and with the systems that use 100% clean energy produced from non-exhaustible sources, but also realizing the new cap that remains attached to the bottleso as not to disperse harmfully and facilitate recycling.