Unilever has announced the update of its global commitment to child marketing. In particular, the company will stop promoting and advertising food and beverages to children under the age of 16 on both traditional media and social media, setting the standard for the ever-evolving digital world. The commitments will be valid throughout Unilever’s food and beverage portfolio and their implementation will be led by the ice cream team.
ELAIS-Unilever Hellas, supporting this global initiative, participates in the Greek PLEDGE, implemented by the Association of Greek Food Industries, in collaboration with the Association of Advertisers of Greece. Its main goal is to highlight the interest and the substantial contribution of the Food Industry to the adoption of a healthy diet from childhood.
Hellenic PLEDGE is a framework of joint voluntary actions & commitments, a Code of Self-Commitment, by food companies with the aim of improving the way food & beverages are advertised to children under 13, thus contributing to the treatment of childhood obesity and non-communicable diseases .
Source: Capital
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